Consumers Take a Shine to Apple Inc. Essay

apple came back from near extinction to pass a musical compositionner one of the about revered technology companies in recent memory. They achieved this status by evolution innovative design products and pushing the limits of their marketing prowess. orchard apple tree is known for their aptitude to listen to consumers and revolutionize market segments by providing modern design soaked and feature rich alternatives to the scratch markets. They employ strategies that might contradict prevalent convention by keeping their prices high to build a crack image of prestige and promote their products through with(predicate) word of mouth. The impact on marketing is hugely noticeable by other companies following charget with store models resembling Apple stores.Key Marketing Issues1. Identify Trends Apple build its business by recognizing trends for the ditial consumer. As Apple products cut through to age and become saturated in the market they must look to uncover the under mentioned big it product to brand as their own.2. War with Competitors Apple holds some(prenominal) patents on soft strugglee and hardw be that competitors imitate to down products to market. With the complicated war between companies Samsung and Apple reaching the masses, people start to take sides and demonize Apple. Apple must learn walk the fine line of defend its intellectual property without being seen as the big somatic entity that attacks every other company that tries to enter the market.3. Innovation Apples core products progress to enjoyed largely rave reviews and enormous profits, but the target market is starting to feel that Apple products are not as revolutionary as before. Even though the processers and screen quality push to rise, the need to upgrade or buy another version of the analogous product is waning in consumers minds. Apple cannot lose batch of this and continue to explain the benefits of its products to consumers.4. Remember Customers old and ne w- Apple is known for master bring out guest service. They must continue to coddle new customersto build their allegiance without alienating the early adopters and by now seasoned customers. The creative customer service model must be sustained to ensure the emulous advantage is not lost.Personal Case AnalysisI larn that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple taperes on the inescapably of customers light years ahead of their challenger and even before most consumers have realized they want Apples products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a Mac cult for its diehard fans. The way ahead for Apple is not to lose sight of its brand devotion and continue to service the customers and entice them with the brands prestige. Even with the expiration of Steve Jobs, I believe A pple forge ahead to differentiate itself from the markets they are in.Case Questions1- How has Apple apply the marketing excogitation?Apple implemented the marketing concept by focusing on customers needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.2- Describe the role of Apple stores as an key part of its marketing strategy?Apple stores allow customers to move with physical products and discover the companies design language while receiving human interaction to enhance their experience. Customers who come into a store learn firsthand the enormous array of Apple products and the ease of connectivity.3- What will Apple need to do to maintain product innovation and customer loyalty?In pronounce for Apple to maintain its product innovation it will have to refrain from complex diversific ation into other fields and continue to focus on delivering the most superior products to the market. Apple is dominant in refreshing their product lines every couple of years and should update Ipods, Imacs, and Ipads frequently as processers and designs age. For Apple to continue customer loyalty it must not yield or diminish support and assistance to their customers. The empathetic company along with its employees is a value added experience to the customers.ConclusionsApple is a dynamic American comeback story. From the brink of obscurity it was saved by the very man which helped create it. Through its growth, Apple was able to produce innovative products and bring them to the market with style. The marketing juggernaut focused on the marketing concept always keeping its eyes on the customer. Apple must continue to evolve to changing markets and retool marketing strategies as it competes in key industriesWorks CitedMoorman, Christine, Why Apple is great marketer, Forbes, http// www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/