Friday, December 27, 2019

Questions On Duty And Ethics - 1283 Words

TRIDENT UNIVERSITY Selwyn G. Roberts Module 4 (Enron/Duty Ethics) Ethics 501 Dr. Gary B. Shelton January 28, 2016 DUTY ETHICS Duty-based ethics is a challenging concept to grasp because of the culture we currently live in. Contemplating consequences, whether good or bad is the golden rule when trying to determine the actions one should take. Our legal system is filled with do’s and don’ts which can have a direct affect on a person life. When dealing with external pressures e.g. home, work or peer pressure, our actions are usually based on the affects it has on the people close to us. Being able to make decisions solely based on duty may work in some circumstances, but it can be challenging to consider in other scenarios. In contrast to the home environment, implementing duty ethics at work may be favorable, due-to-the-fact that employees rarely know customers on a personal level, making it easier to apply duty ethics. This scenario permits the employee to follow polices and procedures in an attempt to please their current supervisor in contrast to the customer. BBC (2014) observed that Duty or Deontological Ethics, â€Å"Are concerned with what people do, not with the consequences of their actions† (â€Å"Duty-base ethics† section, para. 1). This observation by Immanuel Kant is very unorthodox in my opinion, and it directs the responsibility of an act to the individual. A human being must know how to apply duty ethics according to wisdom and understanding; this will give a personShow MoreRelatedVirtue Duty Vs Virtue1009 Words   |  5 PagesDuty and virtue have very immense definitions, from many different aspect of life; therefore, to elucidate the direction of this essay we are going to study the ethical aspects of these two terms. Duty is derived from the Greek term Deontology, so the ethics of duty is actually the sequel of deontological ethics. The same could be said for virtue, a term many tend to use loosely. Both terms, have heavy meanings, but tend not be fully understood. Virtue ethics has its roots dating back to PlatoRead MoreEthics Paper681 Words   |  3 PagesEthics Barbara Avery Ethics/316 April 11, 2012 Monica McMorise EthicsWrite a 350- to 700-word essay comparing the similarities and differences between virtue theory, utilitarianism, and deontological ethics. Include the following in your essay:  · A description of the differences in how each theory addresses ethics and morality  · A personal experience to explain the relationship between virtue, values, and moral concepts as they relate to one of the three theories Read MoreThe Ethical Theories Of Duty Ethics And Virtue Ethics Essay1588 Words   |  7 Pagesgood to be ethical; this is an easy affirmation. It is much more difficult, though, when ethics is in direct opposition to success. This dichotomy- between ethics and success- will no doubt confront an engineer during a professional career of any substantial length. Can you say that you would rather be a good man than rich? Or popular? Or a successful engineer? What should happen when an engineer faces this question? One real world example that can shed some light on this problem is what is known asRead MoreThe Ethics Of The Public Administration System Essay814 Words   |  4 PagesAdministrative Ethics is one of the terms of Administrative science which begins with and grounded in duty. The nature, meaning and scopes of ethics have overgrow n in the course of time. Ethics is thickened to public administration. In public administration, ethics concentrates on how the public administrator should question and reflect in order to be able to act responsibly. We can simply bisect the two by saying that ethics deals with morals and values, while public administration is full of actionsRead MoreImmanuel Kant And John Stuart Mill1261 Words   |  6 Pagespaper I am going to attempt to answer a question utilizing a little help from one of two philosophers. First of all the question I will be answering is â€Å"Should the moral value of an action be determined by the intentions/character that inspire the action, or the consequences that result from the action?† Second, the philosophers I am going to discuss throughout this paper are Immanuel Kant and John Stuart Mill. Now before I tell you my answer to this question I am going to explain these who these twoRead MoreAn Argument Against Non Naturalism887 Words   |  4 Pa gesthe seven kids of prima facie duty? What does it mean for a duty to be a â€Å"prima facie† duty, and what does Ross think makes an act morally right or wrong? Evaluate Ross’s theory. According to W. D Ross there are seven kinds of Prima Facie Duties. These duties are 1. Duties of Fiedlity, 2. Duties of reparation, 3. Duties of gratitude, 4. Duties of justice and fairness, 5. Duties of beneficence, 6. Duties of self-improvement and 7. Duties of non-malfeasance. These duties are used when deciding whatRead MoreThe Ethics Of The Drone Warfare1703 Words   |  7 Pagesdevelopment of a new version of ethics. This approach develops the notion that allows for the throwing out of what is right and what is wrong, and dictates that cost is more important. By this it assumes that the killing of a potential terrorist is more important than the lives of the innocent. The consequentialist concept and the ethics of duty give two approaches of how ethics view this new approach of warfare. The similarities and difference promote a version of ethics that can be viewed as the moreRead MoreDuty Ethics And The Professional Military Ethic822 Words   |  4 Pagesexistential question s that concerned our ancestors thousands of years ago. Among these, is the question of what is good and what is bad. While many in the modern era prefer to bypass this issue, believing instead that everything is relative, most of us struggle with the concepts of good and bad every day. This extends into the field of moral philosophy, where three major and distinct ethical theories have come to dominate the contemporary debate: outcome ethics (or consequentialism), duty ethics (or deontology)Read MoreDifferences Between Plato s And Kant1184 Words   |  5 Pagesdeveloping personal ethics, but each thinker approaches this universal question using different principles. Plato uses Socrates’ dialogue to assess how one acquires wisdom through the acknowledgement of inherent ignorance. Kant evaluates the causes of people remaining in willful ignorance and the methods by which they can lift themselves out of such a state into enlightenment. Before comparing these two philosophers, one must recognize that both have displayed differences in ethics, as some call oneRead MoreEssay On Advisory Opinion1161 Words   |  5 Pagesplace by the State of Georgia. Question Can the director of the State Ethics commission while on personal time attend a golf outing, all-expenses paid by a company, seeking to do business with the State Government? Response The State of Georgia has requested an advisory opinion on the question that is being presented above. In examining whether a state employee can accept this type of from an outside source we must break down the basic elements of the question. The following definitions have

Thursday, December 19, 2019

Rhetorical Analysis of Crash the movie Essay - 1316 Words

Its the sense of touch. In any real city, you walk, you know? You brush past people, people bump into you. In L.A., nobody touches you. Were always behind this metal and glass. I think we miss that touch so much, that we crash into each other, just so we can feel something. -Graham from the Motion Picture Crash (2005) This quote refers to the diversity in Los Angeles and how people put up personal barriers and are hesitant to trust others. Crash is a movie that really gets people to look at their own prejudices and to the roots of their morality by showing the hidden racism and prejudices that are very present in our society and even in ourselves today. If this movie were to be summarized in one sentence, one may say that no†¦show more content†¦Anthony is an African-American man who detests white people after he received bad service at a coffee shop. His accomplice Peter, who is also African-American, is man who is more open-minded about prejudices and racial views. Cameron is an African-American producer and his attractive wife Christine and he are on their way home from a party when they are pulled over by Officer Ryan, who accuses them of sexual misdemeanors. Officer Ryan?s partner Officer Hansen just stands there in shock as Officer Ryan inappropriately searches Christine. Farhad is a middle-eastern shop owner who wants his lock fixed, he hires Daniel, a Hispanic locksmith who isn?t trusted by his customers because of his appearance. The reason behind the numerous storylines and variety of characters in the movie is the director trying to get his viewers to see the different walks of life in Los Angeles. By doing this the viewer is able to see how the characters perceive each other. This is vital to the movie because the main message of the movie is how we view others. In relation to the opening quote, I believe the referenced ?we? is speaking about the different people in Los Angeles and how they don?t only fear others but also themselves, and t heir fear comes from their stereotypes of others. Their greatest fear is the lack of trust they hold for other people. Since they fear the other people and are frightened by what they may doShow MoreRelatedAnalysis Of The Movie Mount An Effort On The World s Finance Markets 2267 Words   |  10 Pagesrecent global collapse of the world’s finance markets. What position do the filmmakers take on this issue and how do they develop and illustrate their argument to the audience? Your answer must include comment and analysis on its structure. It must also examine the way any rhetorical argument is developed and explain how the storytelling in the film relates to any documentary modes (Nichols, 2010). You must use specific examples of camera work, editing, sound and graphics to support your argumentsRead More Identity Crisis in Canadian Film Essay5812 Words   |  24 Pagesbeings in our every day lives, there is still much to be learned from an analysis of a film as a social document in and of itself. However, this paper also proposes problems associated with examining a film exclusively within its assigned historical or critical context, and points out ways in which this practice limits the meaning potential of the film when applied to contexts other than its own. Thematic and structural analysis applied specifically to Don Shebibs Goin Down the Road (1970), PatriciaRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................Read MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

Wednesday, December 11, 2019

Danny free essay sample

â€Å"How is it that a thirteen year old boy can raise more money than any of our board members?† asked the director of Camp One Step at a Time to open his board meeting. All of the board members were truly in shock at this opener. Did a thirteen year old really raise that much money? Yes, he did. And that thirteen year old boy is my little brother Danny. In the months leading up to his Bar Mitzvah, Danny informed my family that for his Bar Mitzvah project he wanted to raise money for Camp One Step at a Time. This very special camp is a place for terminally ill kids to escape for a week and have a camp experience that many kids take for granted. Because camp has played a huge role in my life as well as Danny’s, we were all very impressed with his decision. We will write a custom essay sample on Danny or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My parents had previously suggested the idea to him, but never pushed him into doing it. When Danny told me he was really going to follow through with this, of course I was proud of him, but I didn’t think he would really be able to pull it off. Could my little brother really do this? My immediate thought was there was no way Danny could make this happen. Both he and I take a lot of things for granted and we never really work for anything. I wouldn’t say that we are selfish, but we always think about ourselves much more than we think of others. But this would soon change. All on his own, Danny wrote and sent out a letter to all of our family and friends. As people began to receive the letter, our home phone did not stop ringing. Everyone was calling to say how wonderfully personal and inspiring Danny’s letter was. When the phone calls stopped, the donations started to roll in. No matter how big or small they were, Danny gratefully accepted all of them because he knew that every single donation would help his cause. This impressed me because I could see Danny’s selfish tendencies melting away before my eyes. On the day of his Bar Mitzvah after completing his service, Danny read a speech to all of the people in attendance. He explained what the camp was, what the camp meant to him, and thanked everyone for all of their donations. And then he said the words I will never forget. â€Å"With all of your help, I will be able to send three kids to camp this summer!†Everyone, especially me, was in shock. Danny actually pulled this whole project together and made it happen. When I looked at him standing before all of our friends and family, I had never seen him so full of pride in his entire life. Annoying, difficult, and selfish are typical adjectives many use to describe their siblings. These words exemplify the ways my brother and I used to be before his Bar Mitzvah. But from the moment I saw a changed Danny stand before me and tell everyone what he did to help others, I knew I had to change too. Danny’s speech and actions showed me how helping others not only makes the less fortunate feel great, but it makes you yourself feel like a better person. Danny, a normally shy and timid kid, felt so powerful and proud after he turned in all his donations to the camp. Because of what Danny did, I have changed for the better as well. Before Danny’s Bar Mitzvah, I took so many things for granted and I never took the time to think about others less fortunate than I, but because of Danny I have learned the importance of putting others before myself. The annoying, difficult, and selfish person I used to be took a positive change and developed into a more caring, considera te, and thoughtful human being, all in thanks to my little brother’s push in the right direction. Danny free essay sample â€Å"How is it that a thirteen year old boy can raise more money than any of our board members?† asked the director of Camp One Step at a Time to open his board meeting. All of the board members were truly in shock at this opener. Did a thirteen year old really raise that much money? Yes, he did. And that thirteen year old boy is my little brother Danny. In the months leading up to his Bar Mitzvah, Danny informed my family that for his Bar Mitzvah project he wanted to raise money for Camp One Step at a Time. This very special camp is a place for terminally ill kids to escape for a week and have a camp experience that many kids take for granted. Because camp has played a huge role in my life as well as Danny’s, we were all very impressed with his decision. We will write a custom essay sample on Danny or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My parents had previously suggested the idea to him, but never pushed him into doing it. When Danny told me he was really going to follow through with this, of course I was proud of him, but I didn’t think he would really be able to pull it off. Could my little brother really do this? My immediate thought was there was no way Danny could make this happen. Both he and I take a lot of things for granted and we never really work for anything. I wouldn’t say that we are selfish, but we always think about ourselves much more than we think of others. But this would soon change. All on his own, Danny wrote and sent out a letter to all of our family and friends. As people began to receive the letter, our home phone did not stop ringing. Everyone was calling to say how wonderfully personal and inspiring Danny’s letter was. When the phone calls stopped, the donations started to roll in. No matter how big or small they were, Danny gratefully accepted all of them because he knew that every single donation would help his cause. This impressed me because I could see Danny’s selfish tendencies melting away before my eyes. On the day of his Bar Mitzvah after completing his service, Danny read a speech to all of the people in attendance. He explained what the camp was, what the camp meant to him, and thanked everyone for all of their donations. And then he said the words I will never forget. â€Å"With all of your help, I will be able to send three kids to camp this summer!†Everyone, especially me, was in shock. Danny actually pulled this whole project together and made it happen. When I looked at him standing before all of our friends and family, I had never seen him so full of pride in his entire life. Annoying, difficult, and selfish are typical adjectives many use to describe their siblings. These words exemplify the ways my brother and I used to be before his Bar Mitzvah. But from the moment I saw a changed Danny stand before me and tell everyone what he did to help others, I knew I had to change too. Danny’s speech and actions showed me how helping others not only makes the less fortunate feel great, but it makes you yourself feel like a better person. Danny, a normally shy and timid kid, felt so powerful and proud after he turned in all his donations to the camp. Because of what Danny did, I have changed for the better as well. Before Danny’s Bar Mitzvah, I took so many things for granted and I never took the time to think about others less fortunate than I, but because of Danny I have learned the importance of putting others before myself. The annoying, difficult, and selfish person I used to be took a positive change and developed into a more caring, considera te, and thoughtful human being, all in thanks to my little brother’s push in the right direction.

Wednesday, December 4, 2019

International Marketplace Essays (1447 words) - International Trade

International Marketplace America is increasingly connected to the rest of the world as a global economy becomes more important. We participate in the international marketplace both as providers of goods and as consumers. How we buy and sell affects us both in terms of what goods we can choose from, but also what jobs are available, and what kinds of industries will come to dominate our economy. One of the most important changes in recent years in our place in the global economy is the dropping of trade barriers with such political moves as the approval of the North American Free Trade Agreement (NAFTA). This has had an impact on our economy which has filtered down to the everyday lives of our people, both as workers and as consumers. On the one hand, NAFTA has been good in that it has caused the dropping of tariffs by Mexico and Canada, making U. S. goods more affordable in those countries. This has helped to stimulate some areas of the American economy by opening up new markets to sell our products abroad. In urging the passage of NAFTA, the Clinton Administration publications said that NAFTA would increase high wage jobs, boost U.S. growth, and expand the base from which U.S. firms and workers could compete in a world-wide market. It predicted job gains of approximately a million due to increased Mexican exports, and suggested that by 1995 there would be approximately 200,000 more high wage jobs created due to the opening of free markets. The industries most expected to benefit were those dealing in computer technology, machine tools, aerospace equipment, telecommunications equipment, electronics, and medical devices -- all areas where wages were already 12 per cent higher than the national average (Expanding (1993), 3-5). Such growth in jobs would have an effect on the workers and their communities, giving a boost to both individual wealth and the community itself. These benefits spread outward to other areas of the economy, helping people who have jobs in retail, construction, and other areas where workers spend their paychecks. However, there is another effect. As a result of the cheaper labor in Mexico, participation in this part of the international marketplace has led to the loss of many American jobs in certain industries, such as the garment and textile industries. After four years of stability, apparel industry jobs plunged suddenly last year, falling more than ten percent from 945,000 at the end of 1994 to 346,000 in 1995. In addition, 42,000 jobs vanished in the fabrics industry for at total shrinkage of 141,000 jobs. These jobs represented 40 percent of all manufacturing jobs lost in the United States last year ("Squeezing" (1996), D1). Carl Priestland, an economist for the American Apparel Manufacturers Association, predicted that this year another America will likely lose up to another 50,000 jobs in the industry ("Squeezing" (1996), D1). These losses especially affect workers in small towns like Pisgah, Alabama, and Granger, Texas. The approximate 100 people let go in Pisgah this year were emotionally devastated. Not only are they seeing their specific jobs disappear, they are also faced with seeing the entire industry vanish from their area, taking their opportunities with it. One example, Martha Smith, who lost her job sewing children's clothes, is now enrolled in a state-sponsored program to learn clerical skills. She is thereby trading a blue-collar position for one which is in a low-paying and overcrowded field. In fact a great many of the over 650 people who lost sewing jobs in Alabama this year are women struggling to support their families ("Squeezing" (1996), D1). They face a market where they have few skills and little to offer. Given the largely female makeup of the sewing industry, it is unfeasible to try to fit all these displaced workers in the clerical field. And on top of that, when a plant such as the one in Pisgah closes, the entire town and region suffer. Many such towns are dependent on one employer. When that employer leaves for cheaper labor in Mexico, the local economy cannot easily recover. Local merchants lose their customer base; suppliers to the mills lose their markets. In the textile industry, the danger to the worker from NAFTA is twofold. First, there is the danger of moving the plant and its jobs to Mexico, where labor costs are considerably cheaper. Second, there is the increase in importing cheaper textiles and sewn goods from Mexico, where they are already lower-priced due to the cheap Mexican labor. Either way, American blue-collar workers are increasingly losing their jobs. And these

Wednesday, November 27, 2019

Academic Integrity Journal

Academic Integrity Journal Academic integrity is a noble ethic which all educational administrators, instructors and students need to observe Recently, there have been several incidents of cheating which have compromised the quality of education offered in several learning institutions.Advertising We will write a custom report sample on Academic Integrity Journal specifically for you for only $16.05 $11/page Learn More Cheating and plagiarism are dishonest academic practices which affect educational standards negatively. This paper will discuss how cheating and plagiarism affect academic practices in different learning environments. Many learning institutions in the country are affected by incidents of cheating and other academic malpractices. Students cheat in exams due to different reasons. Many students cheating to enable them get good grades after their exams have been marked. They cannot tolerate failure because they feel it has a negative impact on their reputation. They resort to cheating to avoid being held responsible for their academic shortcomings. Students are tempted to cheat in exams to satisfy their teachers’ and parents’ expectations. Parents exert a lot of pressure on their children to perform well at school, which drives them to cheat in exams. Some parents do not take failure by their children in examinations, lightly (Daly). They scold their children whenever they receive poor grades in school. Parents need to encourage their children to improve their academic performance, even when they fail. This will reduce the pressure which students have to deal with in educational institutions. Teachers and other education professionals need to observe high moral standards in their duties to discourage students from cheating. Academic dishonesty reflects negatively on an instructor’s professionalism because it shows that he or she failed to prepare students for exams. Instructors need to understand their students to find out what dr ives them to cheat in exams. They need to teach students to have integrity in learning to make them good citizens in future. Academic dishonesty needs to be discouraged to make students learn virtues of hard work, patience and resilience. Students who are morally upright are willing to accept results they get after sitting for their exams. Students need to be made aware on how cheating impacts negatively on their future (Strauss).Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some students register good grades in college but they are unable to perform responsibilities assigned to them at work. Students who cheat in college examinations fail to acquire skills to help them perform their work responsibilities effectively. Educational authorities need to put in place strict measures to curb academic dishonesty. Students and teachers who engage in cheating and plagiarism need to be punished t o make them stop this habit. Harsh penalties need to be imposed to make more instructors and their students aware of the consequences of cheating. This approach will serve as a deterrent to academic dishonesty. Educational authorities need to come up with laws that criminalize cheating to ensure the habit does not take root in many institutions. Instructors who are found to abet or encourage cheating by students need to have their teaching licenses revoked. This will make them take their professional responsibilities more seriously. Administrators and other stakeholders in educational institutions, need to discourage their students from cheating, to ensure they maintain high levels of integrity in their studies (Strauss). Academic dishonesty is a critical issue which needs to be tackled effectively by all education professionals in the country. Teaching professionals who supervise and evaluate examinations need to be more vigilant to ensure students do not engage in any form of chea ting. Educational institutions need to work with relevant authorities to recommend how examinations. This will ensure questions which students are asked are not very complex. Students should only sit for exams which conform to their levels of education and syllabus coverage. Robbins reveals that students are motivated to cheat when they feel exam questions are too complex for their understanding. This makes them resort to cheating to help them pass their exams (Robbins). Educational experts who formulate exam questions need to liaise with teachers and other curriculum experts to ensure students sit for appropriate exams.Advertising We will write a custom report sample on Academic Integrity Journal specifically for you for only $16.05 $11/page Learn More Collaborations between teachers, examination boards and curriculum experts help to reduce cheating incidents in educational institutions. Students need to be told which sections of the learning curriculum ar e examinable, to enable them prepare for exams properly. This will reduce the temptation that drives them to cheat in examinations. Recently, Washington DC, Atlanta and Texas have been in the news for wrong reasons because of rampant cheating in exams by high school and college students (Robbins). One of the leading academic institutions the country, Harvard, has also been affected by a cheating scandal. Investigations which were carried out revealed that some students plagiarized answers and others copied their friends’ work. This scandal has tarnished the reputation of the institution. This shows how academic honesty has become widespread and need to be controlled before educational standards deteriorate. In conclusion, all stakeholders in educational institutions need to work harder to reduce incidents of cheating by students. This will discourage students from engaging in academic malpractices which affect educational standard in the country. This will reduce cheating inc idents in academic institutions thereby improving learning outcomes. Daly,Tim. â€Å"Atlanta Cheating Scandal: Why Dont More Kids Cheat?† Huffington Post. Hufffington Post, 29 Apr. 2013. Web. Robbins, Rebecca D. â€Å"Harvard Investigates Unprecedented Academic Dishonesty Case.† The Harvard Crimson. Harvard Crimson, 30 Aug. 2012. Web. Strauss, Valerie. â€Å"How They Cheated on D.C Tests: Excerpts from New Report.† The Washington Post. Washington Post, 14 Apr. 2013. Web.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Sunday, November 24, 2019

Dear John by Nicholas Sparks Book Review

'Dear John' by Nicholas Sparks Book Review Dear John is trademark Nicholas Sparks - romantic, sappy, sad, and redeeming. The book revolves around the love story of an army sergeant who falls in love shortly before 9/11. Dear John is one of Sparks most popular stories, and became known to an even wider audience after it was made into a movie in 2010 starring Amanda Seyfried and Channing Tatum.   Summary Dear John  starts in the present day, in terms of the books timeline, with John watching Savannah from afar. He is thinking about how much he loves her and why their relationship dissolved. Lost in a train of thought, John then takes the reader back in time and narrates the story of their love. The whole book is narrated by John, who joined the army to get away from his reclusive father and to straighten out. While he is on leave at home in Wilmington, North Carolina, he meets Savannah. They soon fall in love, but Johns time in the army post-9/11 weigh on the couples relationship. Review There is, unfortunately, not much more to say about the book other than its a predictable love story.  Dear John  has a pretty formulaic plot. Sparks writing is smooth and easy, but the characters are not memorable or complex. Furthermore, the love story is not very realistic. That being said, the characters are likable, if not particularly nuanced, and Johns relationship with his father creates a nice subplot. Although Sparks is one of the first to set the age-old boy meets girl love story in the modern, post-9/11 world, he does not delve into how the war affects the characters. In  Dear John, it could be any war keeping them apart. This specific war is not important. Overall,  Dear John  is a  quick, easy read that is not painful but also not extremely enjoyable to read. If you need  some beach reading, go ahead and borrow it. It will give you a few hours of  escape if nothing else. Recommended for those who like sappy romantic comedies, and at times tragedies, but not for those who like a little meat in their reading.  If you like previous books by Sparks, you will probably enjoy  Dear John.

Thursday, November 21, 2019

Thieves of Baghdad Essay Example | Topics and Well Written Essays - 1000 words

Thieves of Baghdad - Essay Example hesis statement: In the work Thieves of Baghdad, Matthew Bogdanos exposes museum looting in Iraq, the effort to restore the looted items, and the global problem of illegal trade of antique items. The work is in the form of a firsthand account of an individual who is authorized to track down the antique items stolen from a museum. To be specific, Matthew Bogdanos portrays his own experiences in Iraq. His effort to restore the antique items stolen from the National Museum is an important part of the work’s plot. Besides, the work helps the readers to identify the hidden facts behind the archaeological and historical importance of the National Museum in Baghdad. Besides, Bogdanos helped the National Museum authorities to regain some of the valuable antique items stolen from the museum. In the work, the author portrays the problems faced by the investigators within the context of the unlawful trade of antique objects. So, the plot of the work is interconnected with the problems faced by the National Museum in Iraq and the global problem of the illegal trade of antique items. The issue of museum looting in Iraq is another theme made use by the author in the work. At the same time, the author criticizes the US forces in Iraq for ignoring the problem of museum looting. During the incident, the compound of the National Museum was under the control of Iraqi forces. Rothfield made clear that â€Å"In turning the museum into a military position, the Iraqis had violated the absolute prohibition against using protected cultural sites for military purposes† (90). As the National Museum compound was under the control of the Iraqi forces, there existed less scope to protect the valuable items displayed at the museum. The US decision to attack the Iraqi forces at the National Museum compound helped the illegal traders to loot the museum. Kelly and Thomas made clear that â€Å"An investigation headed by Colonel Matthew Bogdanos, USMC, concluded that 40 items were stolen from the

Wednesday, November 20, 2019

THE (ME )IN LEADERSHIP Essay Example | Topics and Well Written Essays - 2000 words

THE (ME )IN LEADERSHIP - Essay Example But the definition was too generalized to understand what leadership is really all about; what makes a leader, and what character trait must be learned to become an effective leader. But recent scholars however has synthesized of what really makes a good leader. The idea of being a good leader is no longer as elusive as before. While for others leadership is inherent, it can now be learned integrating the inherent intrinsic quality of an individual and developing it to be become an effective leader. II. The Poster Explained Learning leadership begins with learning the â€Å"self†; to have certainty about himself/herself to as a foundation of confidence to lead and get things done. â€Å"It is necessary for a â€Å"leader, who possesses a clear self-concept through private self-consciousness, to be more likely to possess a strong purpose-in-life. Having a strong purpose involves consistency in self-identity (i.e., self-concept clarity) (Campbell, 1990; Frankl, 1992). The â₠¬Å"possession of a clear self-concept through private self-consciousness enables an individual to recognize the gap between what he or she is (i.e., real self) and what he or she should become (i.e., ideal self). This recognition may enable a leader to develop a strong purpose-in-life by setting goals in order to narrow the gap between the real and ideal self (Frankl, 1992; Marcus & Wurf, 1987). This clarity and lucidness of self-concept is necessary not only to get things done but also to harmonize my inner sense of self to what my peers sees in me. This â€Å"self-concept of reality is again distinct from the contents of the self-structure and is instead the level of lucidity and certitude of one's own understanding of that content- how well the leader thinks they know themselves. Campbell et al. (1996). This clear awareness of myself translates to a clearer sense of goal and purpose which will evolve to Self-Belief. Self-belief, which is the inner confidence that I will succeed and overcome any obstacle to achieve the best outcomes for service improvement. This Self-Belief attribute also will enable me to transcend myself. To be conscious how I see myself and how others sees me as well. As Abraham Maslow (1968) elaborates â€Å"He thinks that there is much more to us than what we mirror about the world around us, writing, "there is not only an orientation to the outer but also to the inner". This â€Å"mirroring as the reflections of self that a group member encounters in other group members, in the group leader, or in the group as a whole (Bion, 1961) harmonizes us within and eliminates discord beginning from perception of how I look myself through my peers. This type of mirroring can include the psychological mechanisms of denial, splitting, projection, introjection, indentification and projective and introjective indentification (Pisani, Colangeli, Giordani, & Popolla, 2006). On the other side of the mirror(s) lies the possibility of self-knowledge an d true relationship. When group members can recognize and own their projections, when they can work with them carefully and honestly in group, when they can bear the reflection(s) of their full identities, they can know more about themselves. Such, this sensitivity towards myself and others comes to mind the idea of myself likening to a dynamo whom the

Sunday, November 17, 2019

Women With and Without Gestational Diabetes Dissertation

Women With and Without Gestational Diabetes - Dissertation Example From the discussion it is clear that  women with GDM can increase the unborn child’s risk of experiencing more complications after birth. Often times, these complications include: above the normal child’s birth weight, macrosomia resulting to shoulder dystocia, premature birth, and passing the high blood glucose to the fetus via placental pathways and increased risk of becoming obese.This essay highlights that  lack of exercise when combined with poor diet such as eating foods with high sugar content, foods rich in carbohydrates such as pasta, potatoes, and rice or eating foods that contain calories more than what the mother and the fetus needs can lead to the development of GDM. Over the basal metabolic needs or calorie intake of the mother, mothers who are nurturing only one fetus should limit their added calorie intake to only 300 kcal. Pregnant women should take just enough energy requirement from foods. To avoid developing GDM, pregnant women should limit their intake of carbohydrates. Aside from maintaining weight, pregnant women should avoid ketoacidosis or starvation ketosis. Since the intake of foods and nutrients is one of the main factors that can trigger the development of GDM, this study will discussed the proposed research method on how the researcher will use of cases complete food diary for 7 days and the net wisp program to effectively compare the nutrient intakes of women with and without gestational diabetes.

Friday, November 15, 2019

Easyjet S Response To Social Responsibility Needs

Easyjet S Response To Social Responsibility Needs The intended purpose of Our research papers is that they are used as models to assist in the preparation of Your own research papers. We neither endorse nor tolerate any form of plagiarism, whole or partial, and will not engage in any activity that facilitates cheating. Papers For You or its affiliates will NEVER sell a model paper to ANY student giving us ANY reason to believe that (s)he will submit our work, either in whole or part, for academic credit at any institution under their own name!!! PLAGIARISM IS A CRIME!!!! By purchasing research papers from Us you undertake not to pass off or submit (for any purpose whatsoever) all or any constituent part of the Paper commissioned by You, from Papers For You, as your own work or that of a third-party. 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Please have a look at the Suggested use of our papers If you quote from our paper you must reference the paper in the References or Bibliography section of your assignment, coursework or dissertation (according to the Harvard System of Referencing): Papers For You (year of the paper) Number of the paper and title of the paper, Available from http://www.papers4you.com [Accessed date] Papers 4 You.Com Introduction Since corporations have to draw on the community in which they operate for resources, they also have obligations to their multiple stakeholders, namely, those who get affected by corporate policies and practices who may affect the corporation in turn. This means that businesses dont just have financial accountability but also social and environmental responsibility (Aga, 2004; pg 13). Corporate social responsibility (CSR) is a doctrine which means that a business, apart from making profits, has a responsibility towards the society and its people. Holme (2006) defines social responsibility as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It is about achieving commercial success in ways that honor ethical values and respect people, communities and the natural environment (Aga, 2004; pg 13). The fundamental ide a of CSR is that business corporations have an obligation to work towards meeting the needs of a wider array of stakeholders (Clarkson, 1995; Waddock et al., 2002). More generally, CSR is a set of management practices that ensures the company maximizes the positive impacts of its operations on society or operating in a manner that meets and even exceeds the legal, ethical, commercial and public expectations that society has of business (BSR, 2001, cited in Jamali Mirshak, 2006 ; pg 251). Traditionally, it has been the governments which have assumed the responsibility of improving peoples living conditions but societal needs, now, have exceeded the capabilities of the governments to fulfill them. (Jamali Mirshak, 2006; pg 243) This has turned the spotlight to businesses to play a more responsible and societal role. CSR has really taken off in the last few years, so much so, that businesses seek to differentiate themselves through their CSR engagement. Good examples of that would be Tescos green marketing campaign, Nestle and Krafts fair trade coffee campaign, Experians (Credit Reference Agency) announcement of switching over to renewable energy and making its UK sites run on electricity from green sources. With the climate change issue taking front stage at global conferences, CSR has become a key strategic issue for the aviation industry. Low cost airliners in particular have faced the flak for polluting the environment; they are continuously being blamed by environmentalists for violating the emission norms and are held responsible for bringing about a climate change. Tony Pilcher (2007; pg 25), head of global business travel management at HSBC, pointed out that those who believe climate change is just a passing fad must change their attitude quickly. As a result of all this, economy carriers like easyJet are being driven to change their business process to contribute to tackling the issue of climate change. The study analyzes the proactive and reactive measures easyJet is taking or has taken to make air travel more efficient and environment friendly. Discussion and Analysis Views on socially responsible practices within the aviation sector range from one extreme to the other. Skeptics and other aviation experts believe that Social Responsibility tends to dilute business focus on growth and profitability. Proponents of CSR however believe that CSR gives the aviation businesses an opportunity to look beyond economic returns and take the wider social concerns into consideration. (Jackson and Nelson, 2004; Rudolph, 2005). At the core of the Social Responsibility debate is the idea that aviation industry should undergo a transition from a state of mere compliance to a mode of engagement, from harm minimization to value creation (Luetkenhorst, 2004; Novak, 1996). Major changes have taken place in the European airline industry during the last decade. Although the top players are still full-service carriers (FSC), LCCs like easyJet have achieved strong market positions in the last few years. easyJet, with 29mn passengers in 2005, is in the same league as FSCs like Lufthansa, Air France etc. easyJet was founded by entrepreneur Stelio Haji-Ioannou in 1995 and now operates in 218 routes in Europe, across 65 airports and 62 cities. (easy Jet Company Reports, 2006). Because of the shift in environmental spotlight to the low cost carriers and the aviation sector in general, airliners are being driven to take steps to manage and control the adverse affects on climate change. There has been a renewed focus on social responsibility (especially towards the environment). easyJet is in the process of tackling the issue in its own way. While some changes have been explicitly embarked upon by easyJet, other are embedded in its business model. easyJets business model make sure that some of the environmental benefits are inherently embedded in it. Some of the social and environmental benefits of its business model are discussed below Traditional carriers normally work on a hub and spoke system where passengers have to take two or more flights to get to their destination. EasyJet provides direct short-haul point-to-point services without any connecting services between two locations. This helps cutting down on emissions automatically. Since 2000, easyJets CO2 emissions per passenger per kilometre has reduced by 18%. (easyJet Corporate and Social Responsibility Report, 2007) Another aspect of easyJets business model is to use smaller and less congested airports to avoid high congestion charges and landing fees. Larger airports tend to require aircraft to fly longer holding patterns and longer taxi times to and from the runway leading to higher fuel emissions (easyJet Plc, Annual Report and Accounts, 2006). EasyJet, therefore, has comparably lower emissions as compared to full scale carriers. Waste minimization Easy Jets distribution is purely internet based. The virtue of being a ticket less airline helps minimize waste in the form of paper documents. On board waste is reduced by not offering free food service. Emission per passenger EasyJet claims to have more spacious and bigger aircrafts than other low cost carriers. Eg. The typical seating configuration of an Airbus A319 is 124 seats (source: Airbus). easyJets no-frills service allows them to reduce the space and weight inside the plane devoted to galleys, lavatories and storage. Their Airbus A319s fly with 156 seats which mean they typically carry more passengers per flight thereby reducing emissions per passenger. Each of easyJets A319s carries 26% more seats than the norm and carries up to 57% more passengers per flight than the European norm meaning that the typical European airline operating an Airbus A319 would burn 27% more fuel per passenger. (easyJet Plc, Annual Report and Accounts, 2006). Efficient on the ground easyJets business model is centered on high aircraft utilization which tends to minimize the turnaround time. It makes minimal use of ground equipment, has shorter dwelling time on the ramp and keeps surface journey to a minimum. All this seems to minimize waste and have minimal adverse affect on the environment. Apart from the social benefits, easyJet draws from its business model; it is also taking major steps in becoming a more socially responsible organization. As an employer, it is committed to play a leading role in the future environmental performance of the aviation industry. The steps that it has taken so far include: Changing its business model in wake of rising environmental concerns. Up till now, its business model centered on cost reduction. easyJet is now planning to embark on an advertising strategy focusing on social responsibility. With its latest campaign, it will try to differentiate itself against other carriers through its environment friendly activities. It is repositioning itself to give it a new image and has planned a major shift in its advertising strategy away from price-driven offers to promoting its green credentials through its new campaign highlighting its efficiency in reducing carbon emissions. Reforming of the air traffic system to reduce congestion. Technological up gradation of aircrafts. easyJet is working to reduce emission per aircraft through new generation aircrafts. It is actively engaging with airframe and engine manufacturers on the application of new technologies for the next generation of short-haul aircraft. Its Chief Executive Andy Harrison points out that in 2006, easyJet removed 22 older aircraft at a cost of over  £275 million as part of their drive for efficiency and in the coming four years they plan to buy 100 brand-new Airbus A319s to lead the Green growth in the aviation sector. (easyJet Corporate and Social Responsibility Report 2007) Giving customers the most comprehensive range of environmental information available for travel to a particular destination, and helping them to offset the carbon emissions of their flight. (easyJet corporate and social responsibility Report, 2007) Paying renewed attention to cleanliness of aircrafts for waste minimization and adding more efficiency to its recycling and waste disposal system Leading the way in shaping a greener future for aviation with its campaign for inclusion of aviation in the European Unions Emissions Trading Scheme and EUs Single European Skies programme. It is forecasted that if the EUs Single European Skies programme gets implemented, it could lead to a 12% reduction in flying distances by reducing the patchwork of European traffic control centres. (easyJet Corporate and Social Responsibility Report 2007) Trying to make its fleet compliant to latest international noise and emission standards to tackle the issue of pollution and reduce CO2 emissions. For achieving this environmental efficiency, easyJet has established an environmental code to monitor progress towards its targets. It has a strategy of being environmental friendly both in the air and on the ground. It strives to do this with the help of technological up gradation as new technology aircrafts are more fuel efficient. Its policy is to grow its fleet using the latest technological aircraft, whilst retiring older aircraft usually within seven to ten years of delivery (easyJet Plc, Annual Report and Accounts, 2006). easyJets socially responsible activities also extend to its employees. It is committed to equality and diversity and is an equal opportunities employer. It also complies with age discrimination laws. Attitude and Motives There has been a debate over easyJets response to social responsibility. Friedman (1983) pointed out, Business of business is business, by which he meant that the only motive of a business is wealth creation. With easyJets social responsibility activities, it looks as if; it has taken up CSR activities because of wealth creation rather than social, ethical and environmental concerns. Theorists like Fisher and Lovell (2003) have debated whether organizations CSR activities reflect their genuine concern for the society or whether they embark on CSR activities for business growth and profitability. CSR is slowly becoming a niche segment in itself, which provides organizations with new business opportunities and new segment of customers to cater to. Researchers identify two types of CSR behavior. One, which adopt CSR practices purely because of business reasons and where ethics and the concern for stakeholders other than the promoters do not matter. The other kind is more responsible whe re profit maximization is subject to ethical restraints, appropriate discharge of the companys social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. It is very difficult to classify easyJets social responsibility activities. Conclusions While CSR movements have definitely picked up over the last few years, the motives behind easyJets CSR activities remains open to debate, as most companies like easyjet seem to embark on CSR activities more for business and profitability reasons rather than ethical and social reasons. As highlighted in the text, easyJet is using mainstream marketing to propagate their CSR practices to help redefine their brand image from a low cost carrier to a low-cost ethical carrier. This definitely has an impact on the consumers because the greatly increased profile of CSR activities in general suggests that the concept has a potential to attract environment friendly consumers who can also become a potential advocate for the brand. Organizations like easyJet might be highlighting their CSR operations to market their products but as Fisher Lovell (2003) point out, most organizations social responsibility efforts are little more than Public Relations campaigns designed to promote corporate brands by creating the appearance of being good corporate citizens. But, under the present environmental concerns, Easy Jet, as an organization, is doing what it is supposed to do; making money for the owners by obeying relevant environmental and social rules. While easyJet efforts in responding to environmental change efforts cannot be belittled, the motive behind the efforts still remains unclear. Whether easyJet sees social responsibility as a narrow conception entailing economic and legal responsibilities or a broader concept entailing a wider range of economic, legal, ethical, moral, and philanthropic responsibilities is unclear. References Aga, A (2004) Management Paradigms Beyond Profit Maximization, vol 29, no 3, p 13 Choueke,M (2006),EasyJet abandons price-led campaigns for green focus, Marketing Week (01419285), Vol. 29 Issue 45, p3-3, Clarkson, M (1995), A Stakeholder Framework For Analyzing and Evaluating Corporate Social Responsibility , The Academy of Management Review 20(1), 92- 118. easyJet: Annual Report and Accounts (2006) Corporate and Social responsibility Report http://www.easyjet.com/common/img/easyJet_CRS.pdf, Date accessed 01/06/2007 easyJet Corporate and Social Responsibility Report (2007) easyJet promises action on environmental-efficiency http://www.easier.com/view/Travel/Flights/easyJet/article-99999.html Date accessed 02/06/2007 Fisher, C. and Lovell, A. (2003) Business Ethics and Values,London, FT/Prentice Hall; Holme (2006) CSR- Introduction http://www.tutor2u.net/business/strategy/corporate-social-responsibility-introduction.html Date accessed 09/05/2007 Jackson, I. and J. Nelson (2004), Values-Driven Performance: Seven Strategies For Delivering Profits With Principles, Ivey Business Journal 69(2), 1-8. Jamali, D Mirshak, R (2005) Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context Journal of Business Ethics (2007) 72:243-262 Luetkenhorst, W, (2004), Corporate Social Responsibility and the Development Agenda_, Inter economics 39(3), 157-168. Pitcher, T (2007) ITM Conference, Climate Concerns us all, Travel Trade Gazette UK Ireland, Issue 2760, p25-25 Rudolph, P. Letters To The Editor (2005), An Adam Smith Look At Green Regulations, The Wall Street Journal June 6.

Tuesday, November 12, 2019

The Truly Tragic Shakespeares Macbeth :: GCSE English Literature Coursework

Macbeth: Truly Tragic Macbeth is the epitome of what the literary world regards as a "tragic hero". His admirable qualities are supplanted with greed and hate when three witches dupe him. The three witches enter with the first scene from William Shakespeare's, Macbeth, a tragic tale of one man's quest for power that leads to his ultimate defeat. The story revolves around our tragic hero, Macbeth, and how an admirable and noble man, so established in society, can fall so greatly. Throughout the play, he is driven by an obsession to become King of Scotland, and in the process commits acts of betrayal and treachery to achieve this goal. However, Macbeth is not the only character involved in this sordid affair. His wife, the manipulative Lady Macbeth, three prophetic witches and members of the Scottish aristocracy all play pivotal roles in the drama. Lady Macbeth, the great woman of influence behind the Macbeth, plots, schemes and propels her husband into a nightmare of falsehood and guilt. The witches, or w eird sisters, (Shouldn’t â€Å"weird sisters† be in quotes and cited?) embody the supernatural element of this tragedy. With their imperfect predictions and calculated duplicity, they created chaos in Macbeth's mind as they toy with his sense of security. (Be careful of matching tenses. â€Å"Created† is past tense and â€Å"toy† is present.) The Scottish aristocracy comprises of King Duncan, the two princes - Malcolm and Donalbain, and various other thanes and nobles, including Macbeth's friend Banquo. They all serve as barriers for Macbeth and, regardless of friend or foe, he chooses to either fall down or overcome these hurdles. However, one hurdle that proves too great is his nemesis: Macduff. After Macbeth's false sense of security is shattered, a mighty swipe of Macduff's sword releases Macbeth from a tangled web of desire, design and deceit. (What is your thesis? That Macbeth is the epitome of a tragic hero? Make sure you stick to your topic a nd don’t get sidetracked.) Macbeth has, as his wife says, the milk of human kindness, the kind of affection that many people have for others when self-interest is not rampant. He has a high regard for Duncan and Banquo, defaming the latter only once (III.i.74 ff.). He differs from Duncan in that the King's charity is of a quality that works to transform human society into a family and that makes the spirit of Duncan persist through the play after his death. The Truly Tragic Shakespeare's Macbeth :: GCSE English Literature Coursework Macbeth: Truly Tragic Macbeth is the epitome of what the literary world regards as a "tragic hero". His admirable qualities are supplanted with greed and hate when three witches dupe him. The three witches enter with the first scene from William Shakespeare's, Macbeth, a tragic tale of one man's quest for power that leads to his ultimate defeat. The story revolves around our tragic hero, Macbeth, and how an admirable and noble man, so established in society, can fall so greatly. Throughout the play, he is driven by an obsession to become King of Scotland, and in the process commits acts of betrayal and treachery to achieve this goal. However, Macbeth is not the only character involved in this sordid affair. His wife, the manipulative Lady Macbeth, three prophetic witches and members of the Scottish aristocracy all play pivotal roles in the drama. Lady Macbeth, the great woman of influence behind the Macbeth, plots, schemes and propels her husband into a nightmare of falsehood and guilt. The witches, or w eird sisters, (Shouldn’t â€Å"weird sisters† be in quotes and cited?) embody the supernatural element of this tragedy. With their imperfect predictions and calculated duplicity, they created chaos in Macbeth's mind as they toy with his sense of security. (Be careful of matching tenses. â€Å"Created† is past tense and â€Å"toy† is present.) The Scottish aristocracy comprises of King Duncan, the two princes - Malcolm and Donalbain, and various other thanes and nobles, including Macbeth's friend Banquo. They all serve as barriers for Macbeth and, regardless of friend or foe, he chooses to either fall down or overcome these hurdles. However, one hurdle that proves too great is his nemesis: Macduff. After Macbeth's false sense of security is shattered, a mighty swipe of Macduff's sword releases Macbeth from a tangled web of desire, design and deceit. (What is your thesis? That Macbeth is the epitome of a tragic hero? Make sure you stick to your topic a nd don’t get sidetracked.) Macbeth has, as his wife says, the milk of human kindness, the kind of affection that many people have for others when self-interest is not rampant. He has a high regard for Duncan and Banquo, defaming the latter only once (III.i.74 ff.). He differs from Duncan in that the King's charity is of a quality that works to transform human society into a family and that makes the spirit of Duncan persist through the play after his death.

Sunday, November 10, 2019

Ambitions Conflicting with Society

A characters goals and ambitions often come into conflict with those around him/her. In the story Fahrenheit 451, Montags goals definitely come into conflict with those around him. Montag is a fireman (which in the future means a book-burner), who burns books because the government tells the citizens they are not allowed to read books. In the story, many events happen that changed Montags opinion on the book-banning and he had a change of heart. The government did not approve of his views, which caused many terrible problems for Montag. The government wants the firemen to burn all books, and Montag thinks nothing of this until he meets a girl names Clarisse. This girls free-thinking ideas and liberating spirit force Montag to ask himself questions about his own life and ideas, and his own happiness. Montags ideas come into conflict with Clarisse’s ideas, because Montag went by the government’s rules until he heard about Clarisse’s ideas. Montag was so moved by how she would not ask how things were done, but why these things were done. This shows also, that Montags ideas come into conflict with Clarisse’s because Montag had always just believed in doing everything the same every day, and not asking questions, just doing what he was supposed to do like the rest of the society. Montag, while at work with the other firemen proceed to ransack a book-filled home of a woman, who refused to let her books be burned and procceded to light a match when the firemen weren’t looking and light the flammable kerosene the firemen had sprayed in the house, and burns herself alive. Montag does not understand why a woman would die for her books. This is an example of how Montags beliefs come into conflict with someone elses belifs because he does not agree with the decision that the woman has made for herself. Beatty, Montags boss, knows all about Montag and his book obsession. Beatty leads Montag and the crew on an emergency dispatch, and to Montags surprise, they lead him to his own home, ordering Montag to burn the house immediately. This shows that Montags beliefs come into conflict with beattys belifs, and Montag gets in trouble because of this. After the house is burned, Beatty proceeds to smack Montag in the head. This causes Montags earpiece to fall out. Beatty threatens to track down Faber. Montag then turns the flamethrower to Beatty, killing him. Again, Montags belifs get him in trouble with his boss, and this time, with the law. Montag never gets a break in this novel. His beliefs get come into conflict with society, no matter what they are. The government says that books are banned, but Montag finds books very educational, so he chooses to read them anyways. Clarisse, Beatty, and Faber are the main characters who influence Montags choices in this book. If it were not for them, Montag would have just continued on with his life and none of the choices he made would have come into conflict with society in any way.

Friday, November 8, 2019

The reformation essays

The reformation essays The reformation period was one of the most significant events in modern european history because it was the spark that would eventually smother the fiery dominance of religious leaders in politics and would incite a modern world where the most advanced societies now embrace a division of church and state and a tolerance to freedom of worship. Through the acts of revolting peasants and the minds of a new set of leaders such as Martin Luther, Queen Elizabeth and Popes Paul III practice would be born. Much of what we experience today in the most modern societies in our religious and political freedoms is a result of this most significant time in history. Indeed, if the events did not take place, what we now consider modern society may have looked completely different. Martin Luther, although only a monk, is credited with starting the Reformation by challenging the affairs of the church. Luther had been appalled by the selling of indulgences and engendered the 95 thesis, upsetting Johann Tetzel by posting it on the door of the castle church in Wittenberg. Word spread quickly about Luthers revolutionary ideas which instigated people to question church authority. This lack of confidence in the ways of the church led to a new autonomy in pedestrian thinking and helped to create a downfall in absolute power in the Catholic Church. Without this epiphany by the people of Europe, brought upon by Luther, the Church may have continued to monopolize European thought and politics. Queen Elizabeth, Henry Vllls third child to rule England, shaped religious thinking and its relationship to political power like no woman had done before. By promoting concessions that would lead to a uniting of Protestantism and Catholicism under one Church she created religious peace and reduced the power of a single dominating religi...

Wednesday, November 6, 2019

Free Essays on Classical Readings

Classical Readings on Cultural Anthropology By Gary Ferraro What do we have to learn through the study of different cultures? I was hoping for some wonderful revelation in the collection of writings. I may have found one. This book was a difficult read for me. I am not sure whether it’s my age or my inexperience with classical readings. I also found it difficult to formulate a report on a collection of readings, the last report I did was on Laura Ingall’s Little House on the Prairie. This reading was a little more challenging. The main point that seemed to jump out at me is that perceptions change, our theory of reality changes with every viewpoint. Every culture can seem primitive, self destructive, nonsensical, immoral or just wrong, depending on who is doing the observation and what perspective they are observing from. In the first reading, Narcirema, points very clearly to the fact that our own culture could seem very odd, irrational, and ritualistic to an outsider. But aren’t we all outsiders to everyone else? Don’t we see ourselves as â€Å"normal† and everyone else as â€Å"abnormal†? I think it is human nature more than ethnocentrism. My daily rituals would seem very irrational to another woman of my age in different circumstances. That’s where the saying comes from that you don’t really know a person till you walk a mile in their shoes. The second reading of â€Å"Queer Customs† gets right to my point that culture is an abstraction; therefore each person doing the viewing views it differently. Culture is pointed out as being a â€Å"way of thinking, feeling, and believing† and since I have never met anyone who thought exactly the way I did about everything, one would have to conclude that we each have our own culture and our own views of other cultures. I wasn’t really sure that the next reading really fit in with the others in the book. Rapport-talk versus Report-talk seemed insignificant to... Free Essays on Classical Readings Free Essays on Classical Readings Classical Readings on Cultural Anthropology By Gary Ferraro What do we have to learn through the study of different cultures? I was hoping for some wonderful revelation in the collection of writings. I may have found one. This book was a difficult read for me. I am not sure whether it’s my age or my inexperience with classical readings. I also found it difficult to formulate a report on a collection of readings, the last report I did was on Laura Ingall’s Little House on the Prairie. This reading was a little more challenging. The main point that seemed to jump out at me is that perceptions change, our theory of reality changes with every viewpoint. Every culture can seem primitive, self destructive, nonsensical, immoral or just wrong, depending on who is doing the observation and what perspective they are observing from. In the first reading, Narcirema, points very clearly to the fact that our own culture could seem very odd, irrational, and ritualistic to an outsider. But aren’t we all outsiders to everyone else? Don’t we see ourselves as â€Å"normal† and everyone else as â€Å"abnormal†? I think it is human nature more than ethnocentrism. My daily rituals would seem very irrational to another woman of my age in different circumstances. That’s where the saying comes from that you don’t really know a person till you walk a mile in their shoes. The second reading of â€Å"Queer Customs† gets right to my point that culture is an abstraction; therefore each person doing the viewing views it differently. Culture is pointed out as being a â€Å"way of thinking, feeling, and believing† and since I have never met anyone who thought exactly the way I did about everything, one would have to conclude that we each have our own culture and our own views of other cultures. I wasn’t really sure that the next reading really fit in with the others in the book. Rapport-talk versus Report-talk seemed insignificant to...

Sunday, November 3, 2019

Cortisol affects on Serotonin, Norepinephrine, & Dopamine Essay

Cortisol affects on Serotonin, Norepinephrine, & Dopamine - Essay Example It can reduce or elevate blood sugar as well as affect the immune system. Cortisol is a steroid hormone released from the adrenal cortex in response to a hormone called ACTH (produced by the pituitary gland). According to Stewart ( 2008) â€Å"cortisol levels are often measured to evaluate how well the pituitary and adrenal glands are working† which is done through a simple blood test. Before furthering discussionthe relationship between cortisol and neurotransmitters , it is important to understand how the brain works. The brain has 10-100 billion neurons that transmit messages through electrical impulses to other neurons whenever we react, think, or feel. However , when an electrical impulse is received by the axon, the impulse becomes chemical in nature known as neurotransmitters. The main function of these neurotransmitters is to deliver the message from one neuron to another. When a dendrite receives the message, the chemical impulse is converted again into an electrical impulse which repeats the whole process again. â€Å"Of the 30 or so neurotransmitters that have been identified, researchers have discovered associations between clinical depression and the function of three primary ones: serotonin, norepinephrine, and dopamine. These three neurotransmitters function within structures of the brain that regulate emotions, reactions to stress, and the physical drives of sleep, appetite, and sexuality†( Price 2004 ) In the introductory part of this paper, it was discussed how cortisol plays an important role in the body’s reaction to stress. Inceased cortisol release can benefit the body by preparing it for emergency or life-threatening situations by making it more physically responsive and alert. Unfortunately, chronic release of high amounts of cortisol can stress out the body which can lead to deteriorating physical condition as

Friday, November 1, 2019

Integrated marketing communication Assignment Example | Topics and Well Written Essays - 750 words

Integrated marketing communication - Assignment Example She also needs to know whether the products and brand are too expensive or whether some are too cheap that they appear not to be of good quality. Such information can be used to increase stocking of the products and brands in various joints, improve pricing and the quality of the products and brands. The types of data the distributorship should collect about business customers include the information on how many business customers, for instance restaurants and drinking establishments, prominently display her products, whether the business customers give her products a good, fair or poor shelf space in off-sale outlets or whether they stock it at all. She can use this information to build a bond with the business customers to help increase the sales of Aheuser-Busch brands. This information can also be used to create a new link with business customers that do not stock Aheuser-Busch brands in their shelves to make them start selling the brand. It can also help her convince the business customers to give a good or fair shelf space in off-sale outlets by coming to an agreeable business terms with them (Clow & Baack, 2012). The distributorship can build frequency or loyalty program in the area. In this scenario, effective frequency will work rather than loyalty because there are many competitors and building loyalty would be difficult. A frequency will work in the sense that the distributorship will advertise the brand over a period of time in a platform of choice before a response is made. The distributorship can do this after collecting data on individual customers and business customers. The brand is not popular like other brands like Heineken and frequency will advertise the brand more. The sales approach that should be used for various businesses by the sales staff that sells Anheuser-Busch products is the networker approach. This approach is where the sales

Wednesday, October 30, 2019

Love vs. Lust Essay Example | Topics and Well Written Essays - 1250 words

Love vs. Lust - Essay Example It takes the relationship to the next level and is provides relief to the soul. When a person is in love with someone he or she wants to share their feelings, thoughts and secrets with the other person; thus bringing them closer to one another. Love is a sort of commitment one has with another person, and it provides assurance that the people in love will support each other at all times and will face all conflicts together, instead of just giving up. (What is Love 2012) Love is something which cannot be bought or sold, and is totally independent. You cannot force a person to love you; neither can you force yourself to love another person. Love is spontaneous. It just happens, and we have no control over it. One cannot just stop loving a person, because once he or she is in love, it becomes almost impossible to let go. A person in love is ready to take risks for his or her loved one, and this is one of the finest qualities of love. A mother would risk everything for her child, because she loves her child. When a child is born, a mother lets go of all her enjoyment and other worldly things, in order to tend to her child and take care of the child. Love cannot be used as a bait to lure someone, nor can it be given as a reward. (Love Without Limits, 2012) When there is love between two people, there is a sense of security between them. They know that the other person will protect them and tend to their every need. They are even ready to make all sorts of sacrifices for each other. It is a complete sense of devotion to a person or persons, no matter what comes in their way. Besides, love cannot be measured neither can you measure the time period for which two people love each other. It can be months, years or you can spend your entire life loving someone. It can start or end in a flick. The decision to love someone doesn’t depend on your desires or hormones. (Love vs Lust 2012) Lust, on the other hand, is a short lived feeling of intense sexual desire for som eone. It is completely different from love. Like, a mother loves her child, while a person, on seeing someone attractive, can develop a feeling of lust towards him or her. It is basically being concerned that what the other person can provide us with and fulfills our desires. It is an intense feeling of pleasure and craving for self-satisfaction, which mostly means sexual intercourse. The concentration is mostly on fulfilling one’s desires. It can either be done by giving money or happens when a person sees someone he or she finds attractive. It is generally a feeling of arousal one senses when he or she spot someone appealing. So lust depends on looks and body of a person. One night stands, are also a sign of lust, in which two people engage in sexual intercourse, and leave in the morning without making plans of seeing each other again or having any sort of deep conversation. No real feelings are discussed and it is purely a physically intimate moment. (Lust vs Love: Do You Know the Difference?, 2012) Lust is also regarded as sort of a dangerous feeling, because it is very intense and a person wants to physically bond with the person he or she is attracted to. Lust can hinder with your thinking capability. It does not let one think straight or logically, because strong emotions one is feeling for another person to bond physically. It activates one’s sexual hormones, and the only thing he or she wants to do is to satisfy their sexual needs. This can be very

Monday, October 28, 2019

Bargaining Power of Buyers Essay Example for Free

Bargaining Power of Buyers Essay The correlation between the console, developer and consumer is best explained by the paradigm of supplier power. The differentiation of inputs is the key available to the consumer to influence the video game industry as a whole. The developer also has similar power and the consoles are thus dependent on these two key inputs for generating creativity and therefore increasing the sales of the console per se as well as the $ 10 royalty that is being charged from each publisher for publishing the game on the particular console. Volumes are the key input as far as the suppliers are concerned. These also impact the console as there is a need to ensure that more number of games are compatible with each console which will help drive sales. The main strategy for negotiating with the supplier by the console is that of backward integration which is followed in a diffused manner, in that there is open ended competition generated amongst the developers to obtain the most creative inputs. Substitutes In as much as consoles are concerned there is limited threat of substitutes within the oligopoly established. However there is a constant need for up gradation between the three rivals, Sony, Nintendo and Microsoft which is driving the video game console industry. The substitutes also act in the form of providing alternatives to the games on respective consoles creating a different level of threats. The threat of piracy is a grave problem with the total size being at $ 3 billion, the industry will most certainly be affected by piracy which may increase with greater dependence on online gaming and the internet. The bargaining power of consoles has been considerably weakened over the years due to price and product sensitivity; thereby the developers are able to manipulate the rivalry between the three principal players to their own advantage. This is causing only intermediate points of advantage to the console when a new advanced version is introduced, they can bargain with the developers for placing their games on the new console, Another important facet is that of royalty that is being charged from publishers for each console, the buyer has the leverage to increase the same or even have a variable pricing depending on the spread of the product. Thus on initial introduction a higher charge could be made and as more consoles are inducted in the system, the volumes could provide scope for reducing the royalty. The backward integration with the developer and the consumer remains the key strategy of all buyers and towards which they are continuously working. The integration with the buyer through programs such as Nintendo’s forums and magazine feed back ensures that the companies obtain buyer information on a continuous basis. In fact the video games industry is doing so at no cost to itself which acts as a positive growth factor for the same. Buyer volumes are likely to increase each day with a healthy growth of 30 % envisaged for the industry over the next few years. Case Studies Establishing Linkages Console, Developer and Consumer Sony Sony Computer Entertainment Inc is a company which has been established in November 1993. It is based in Tokyo and has a capitalization of 1. 933 billion Yen and a sales and operating revenue of 737. 0 billion Yen for year ending 31 March 2005. This places its net income at 35. 5 billion Yen. It is presently leading in the field of console gaming. Its principal area of business is the research, development, production and sales of both the hardware and software for the video game systems Play Station 2 and Play Station Portable. The number of employees of the company as on 1 April 2006 is said to be 1200. (www. sony. com). It would thus be evident that Sony is managing the large scale of its operation on out sourced processes some of which will be covered separately herein. The company is extensively dependent on the developers for developing games. A call has been made to developers for games for its new console, Playstation 3. (Sharma, 2005). This has been an opportunity provided to the developers to build up game scenarios and develop the schematics for new games for the PS 3. Sony is calling this program as Game Yaroze! 2006. This has been standard practice for the company as per industry watchers as a similar program was launched by the company when it developed Play Station 1. An entire range of games were developed for the console with inputs from developers. The company expects contribution from amateurs as well as professional developers. Gamers are also reported to have contributed significantly to the development of games on Sony’s Play Station (Sharma, 2005). The symbiotic relationship between gamers and developers as well as console producers can be explained by the recent threat by gamers of the Call of Duty 2 game threatening to go on strike as the developers did not respond to certain queries by them and threatened to shut down the gaming servers. With console gaming there is no such problem and it is relatively safe from hacking and other forms of information disruption practiced on the internet.

Saturday, October 26, 2019

My Goals And Aspirations :: essays research papers

It is sad how my expectations have gone down with every year of high school, but I guess that is just what the real world is all about. I started my freshman year out talking about wanting to be a doctor or a scientist or a millionaire. I am about to leave high school not having a clue on what I want to do with my life. I has been hard to observe my grades going from practically straight A's as a freshman to the sad state of nearly having my credits denied this senior year. But now that I know that one has to face the responsibilities for every decision one makes, I might be ready to make some smart ones.No, I do not think that I can become a brain surgeon or a world-renowned scientist or, unless I win the lottery, a millionaire but I can try to do my best to become all that I can be with the options that I have. The marines, army, air force, and navy call my home non-stop, but I have already shot those options down. I am also not going to limit myself to just a high school diploma and enter the workforce. My parents do not think it is wise for me to enter a junior college, and I don't think that is wise either. But I do think that I can still salvage some of my parents' hopes for me but registering into The University of Houston for a year and then transferring to a more acclaimed university such as The University of Texas or Northeastern University in Boston. I have though it over and I think I might want to major in something that would get me into becoming a stockbroker. My parents have wanted me to get into computer programming because they say that is where the growth sector is, right now, for employment. But somehow, I just do not think that is what I want to do with my life, too boring for me. I guess my main goal in life is just to be happy.

Thursday, October 24, 2019

Canada Goose

Canada Goose has shown excellent performance and numbers ever since Dani Reiss took over as CEO of the company in 2001. In the decade since, the company has registered an astounding 4000% growth leading many in the industry to deem Reiss as a visionary. Canada Goose has established strong markets in many European countries, especially the Scandinavian ones in addition to its home base in Canada.What is more surprising is that the company has been able to achieve such phenomenal success at the most meagre of marketing budgets – marketing including salaries accounted for 10% of Canada Goose’s total revenue. Organic marketing, including word of mouth marketing were the company’s biggest draws and speak volumes about the well-established brand’s loyalty and value amongst its customers. I would give the brand an excellent score of 9 on a 1 to 10 scale of brand strength.Through proper brand management, the company has been able to establish an aura of exclusivit y around the brand – this is even more impressive when you consider that the brand had initially started out as a utilitarian brand, nowhere close to high end, luxury jacket manufacturers out there. By effectively using marketing tools, Canada Goose has indeed now become more of a status symbol for many and the demand for these sought after products has always outstripped supply by a mile.An example of how the management effectively were able to establish Canada Goose as a high-end, authentic brand is as follows – before Dani took over the company utilized product placement and would give bouncers outside bars who had to stand in the extreme cold all night their jackets but now the company has signed a sponsorship deal with Fairmont Hotels and outfits all the bellhops, greeters and doormen at every Fairmont Hotel in Canada Goose jackets. Not only does it help to strengthen the brand’s association with exclusivity but it also bolsters the association that Canada Goose has with Canadian Heritage and History.The fact that Canada Goose jackets never go on sale, even during big shopping events during Christmas, is proof of the brand’s tenacity. Like other luxury brands, for example Louis Vuitton – who has famously never gone on sale – Canada Goose jackets as well have never been sold for a discount. They are instead often sold at a premium by many of its retailers. The fact that there have been numerous attempts by large national retailers to order the company’s jackets, which were all turned down by the company is testament to the brand’s forte.Consistently good sales and a general increase in brand awareness has led the management to rethink its strategy and start stocking at national retailers as well. Canada Goose’s ability to combine jackets that were chic yet fully functional is the company’s differential advantage. The industry has many competitors, both high end brands which sell jackets at higher price points than Canada Goose and others that were driven by functionality and sold for lower prices. However the company felt unthreatened by both.An unlikely indicator of brand strength for Canada Goose would be the fact that the company is plagued by piracy and counterfeit issues. Although by itself it is a bad thing but it speaks volumes about the fact that the brand is popular and has a high enough demand that pirates want to mint money by using Canada Goose’s iconic brand.   The fact that these jackets are made in Canada are another aspect that add to the brand’s strength. This appeals to the locals by inciting patriotism and for international customers it adds to the products authenticity – who would no winter outerwear better than Canadians?Once a brand has orders coming in, products being sold at higher prices than the MSRP, repeat orders during one season and organic band expansion to international markets it means that the brand is fully developed on a sound and stable footing. Canada Goose has achieved just that. Brand loyalty is at an all-time high, people think it’s chic and fashionable to wear the company’s jackets and even the company’s round logo with a map of the Arctic is extremely popular.Reiss and his team have indeed developed an enviable brand in Canada Goose and from here there is only one way to go to – forward. Question 2 Canada Goose is truly at an enviable position at this point in time. The brand commands excellent sales, has immense awareness and demand for its products actually is far more than the supply. There are certain advantages that come along with such brand strength, I’ll discuss three of these in what follows.Ability to Innovate The company has shown excellent numbers ever since Reiss took over as CEO and  is financially in a position to reinvest profits into developing new product lines. Indeed innovation has been the hallmark for the brand and the company has consistently developed products that are not only technologically at the cutting edge but also are up to date in terms of fashion as well. Premium Pricing Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.Selection of Distribution Channels Canada Goose’s impressive numbers lend to it a semblance of autonomy. The company is in a position to dictate its terms and conditions to distributors, rather than the other way round. Traditionally the company has used only curated small independent retailers, which helped the company establish the brand’s exclusivity but is now in a position to leverage the Canada Goose brand to nationwide retailers and reap the benefits of increased research.Increased Brand Awareness  Brand awareness is at an all-time high. The brand is usually assumed to be synonymous with Canadian heritage and culture and at a 2010 G8 conference the then Finance Minister present Canada Goose jackets as souvenirs to visiting delegates from member countries. Owning a Canada Goose is considered to be a privilege by its customers and loyalty translates into increased brand awareness. This added flexibility can help the company cut down marketing costs and hence focus on product development.Question 3The company is at a juncture where it has to decide to either go forward with nationwide sales or stick to its current strategy of local retailers, which has brought the company so far. However saying no to either of the two orders would be suicidal for the company. Stagnation The company has a potential to use the brand’s current standing to lure more sales and increase its customer base widely. However if they continue to do business as usual, there is a risk of the company peaking out sooner and dying down. Increasing C ompetitionExtreme weather outerwear is a very fiercely competitive industry. If the company refuses to expand, there is a very strong risk of some of its closest competitors, most likely The North Face to overtake Canada Goose and gain some of its market share. Increasing competition translates into decreasing market share. Promote Counterfeits Expansion of the company’s sales net is one way to rid Canada Goose of the menace of piracy. When there is only a limited number of retailers, currently localized by geography, customers who want their products but can’t find them will be easier to con by pirates.This is especially true for online retails because currently the company just has two third party retailers online and unsuspecting customers can be easily lured to buy counterfeit products. In essence, changing the way the company does its business can be an indirect solution to the company’s piracy issues. Question 4 Canada Goose has a number of options which i t can avail if it chooses to expand. However there is always the risk of brand dilution due to saturation of the market with Canada Goose products, which obviously would be detrimental to what the company desires.However saying no to any of these opportunities is like rejecting growth. In addition, the company had recently had its first experience at retail chain distribution by stocking at Ontario-based Atheltic Legends. This experience had been very successful and Atheltic Legends had placed larger reorders. In what follows, I will discuss and compare all of the possible expansion opportunities that the company has based on market breadth, depth and share criteria. Option 1: Asmun’s Menswear Asmun’s Menswear has approached the company with the offer of a long term contract.Asmun’s is a 170 year old Canadian retail store with 10 branches nationwide, it stocks several of the best high end brands and is usually frequented by affluent women and men. It is perfectl y suited to the aspirations that Canada Goose has of becoming into a full-fledged luxury goods manufacturer. However that being said the current order by Canada Goose raises certain concerns, in my opinion, which should at least be evaluated before making a decision. Asmun’s has placed an order for four or five women’s jackets only and that too in their choice of colors and styles.I think this foretells the rigidity that the established retail giant has or will have once Canada Goose gets into relationship with them. No company wants an over bearing distributor. To make matters more difficult, Asmun’s had requested Reiss that they be allowed to use Canada Goose’s products in store’s print advertisements. Since these advertisements went out to almost anyone who signs up with them and also since Canada Goose had as a principle never used advertising as a marketing tool, went against Canada Goose’s current marketing strategy.There is always the chance that this increased used of advertisements and other variations in the marketing mix, could lead to brand dilution – something that the company so dearly wants to avoid. Freedman, Asmun’s representative has also told Reiss that if they stock men’s products in the future – Canada Goose will have to be exclusive to them. I would consider this to be a veiled threat, since what they are doing is that not only are they dictating terms of this contract but also of future contracts.If Asmun’s offer to eventually begin stocking men’s merchandise as well does materialize, Asmun’s would be a good alternative in terms of market breadth. The retailer is frequented by affluent women over the weekdays and has an equal split between men and women over the weekends. These customers have the budgets to afford Canada Goose jackets. Also since the store has a veritable history stretching 170 years, they certainly will have loyal customers who pr efer to shop only at Asmun’s.This means that repeat purchases (market depth) will be most likely possible here, provided Canada Goose gives the customers monetary incentives as well to come back and buy again. However market share is where this option seems to lack. Because currently they’ll only stock women’s clothing and also because the average customer for Canada Goose is anywhere from 18 to 60 years of age, the younger lot wouldn’t frequent the shop very often. Also the company’s 10 outlets pale in comparison to the other option 20. Upfront however both the options will represent 5% market share of Canada Goose’s business.Option 2: Levine’s Menswear Levine’s Menswear like the other option, is an established retail chain specializing in the ultimate high end premium men’s brands. It too has a heritage associated with its 50 years history and has 20 retail locations across Canada – and they also have plans to e xpand by 20 more in the near future. Levine’s was synonymous with high quality menswear and stocked the best luxury brands from across the world. It is well suited with the company’s plans of furthering strengthening its status as a premium brand.This order, in my opinion offered Canada Goose a lot more flexibility. Unlike Asmun’s, they weren’t overbearing on ordering decisions and placed a larger upfront order of 8 to 10 different jacket styles, with the possibility to increase the number in subsequent orders. Also the average customer at Levine’s was a working male, who had enough disposable income and didn’t necessarily care about cost when making a buying decision. In addition to being exposed to these affluent customers, Levine’s had given the go ahead to Canada Goose that they’ll stock the company’s newer prototype models as well.This was the first time any distributor had favorably responded to prototypes the comp any developed. The biggest drawback in terms of market breadth that this offer has is that the retailer is completely men-centric. This means that although the number of male customers would definetly rise, women’s sales won’t be growing at much the same rate. Again since these store were frequented by affluent males, Canada Goose might be missing out on its younger customers. Another advantage that this option offered is that they are a much larger chain of stores then Asmun.40 stores in the near future means that there will be 3 times as many customers to serve as Asmun’s. If managed effectively, the greater number of stores can translate into increased sales. Like Asmun’s, the store has a veritable history and loyal clients. In addition, these clients have the ability to pay a premium for the same products sold at another competing stores just because of its excellent customer service and brand reputation. Market depth will be maximized by going for th is option.Market share is bound to increase as well because these stores will offer Canada Goose a much larger client base, in addition this client base has the capacity to pay for these products. Option 3: Going for Both If the company is able to strike out a deal with Asmun’s to accept men’s products even when the company is stocking at Levine’s Menswear or if they divide their men and women product lines between these two stores, the company can achieve maximum benefit. In terms of market breadth, the company will now have the most varying type of customers and the numbers for both the stores will definitely add up.However there is a chance that repeat purchases (or market depth) might suffer as a result of going for both the options. There is a chance that the market may become saturated by the sudden influx of Canada Goose products at two giant national retailers leading retailers to make less frequent purchases because they aren’t able to get their existing inventory out of the stores. In the off chance that this does happen, Canada Goose needs to devise an effective strategy to tackle this – which can probably mean allowing discounts, something that is against the nature of the company.However by stocking at two national retailers with their own set of loyal customers, market share would definitely increase. These stores with their extensive network of retail outlets and efficient supply chain systems will be able to sell more products quickly than say for instance, the small independent retailers. The common threat from the first three expansion strategies is that of brand dilution. Since the brand will now be sold it more locations, if not managed well, there is a chance of it loosing that brand exclusivity that the company has nurtured so far.Also to successfully go and tap international markets, the company needs to carry out extensive market research that will aid in product development. The product will need to b e modified for regions, for instance, where the winters may not be as severe as they are in Canada. Option 4: International Expansion/Buying back Distribution Rights Canada Goose already has established sales in 28 countries. In fact, Scandinavian countries were the ‘early adopters’ of the brand as a high end, chic and fashionable product rather than the home base in Canada.The company’s success in the European market proves that a market for Canada Goose exists internationally and that the company can effectively manage international distribution by giving distributor’s in the new countries full autonomy over product placement. This will not only increase sales and revenues but provide the company with valuable market research. For instance, Canada Goose’s distributor in Japan – Empire of the Sun Distribution Company Limited used its extensive knowledge about Asian tastes to guide the company to modify their products to suit local tastes.The Chilliwack bomber with its fitted design was an outcome of this collaboration and has gone on to become a market leader for the company in not only in Japan, but in other countries including Canada as well. Market breadth, depth and share all will definitely increase as a result of this expansion. The company’s already burdened supply chain will need to be upgraded to support this international expansion. A marketing department which can coordinate all these international ventures will be needed, as well as opening satellite offices in countries where sales are going really well (for instance, in Sweden).The risk associated with this move will be that there is a possibility that the over-reliance on third party distributors might lead them to become too powerful so as to pose a significant threat to company policy. A company wants to keep control of how its products reach the end user. To mitigate this risk, Canada Goose might consider Buying Back Distribution Rights in coun tries where sales are really well. So for instance in the Scandinavian countries the company can buy out the third party distributors and hence gain the maximum benefit from that market.This will also be a way to curb the threat posed by exceedingly autonomous distributors. Option 5: Increased Online Presence Canada Goose’s closest competitor, The North Face, has a much more wider audience online. Canada Goose can reach to a much wider customer base by selling its products to a greater number of third party retailers. However, there is a risk to doing this. Stores selling counterfeit jackets will become harder to discriminate by the customer – this threat is also posed by international expansion.Increasing piracy, an issue which underscores the fact that the brand is doing well, is a menace for the company and increased online sellers make it easier for pirates to con people. To mitigate this, the company can adopt a two pronged approach. Start a campaign to effectivel y teach customers on how to differentiate between genuine and fake products and second to file high profile public law suits to deter any potential pirates from copying your products. Question 5 If I were lucky enough to be in Dani Reiss’s place, I would start a tactical program to expand into new markets.Brand awareness and recognition is at an all-time high and the company has raked in enormous profits over the last decade. It is in a position of strength and has the ability to expand its business, in an effective way all the while maintaining its image of exclusivity and high-end fashion. Considering all the options discussed above, I suggest the company to deliver products to both the nationwide retailers Asmun’s and Levine’ Menswear. A good strategy would be to revise the contracts by talking to both the retailers and giving them incentives to do business on Canada Goose’s terms.To placate Asmun’s demand for exclusivity in the men’s bus iness, an appropriate strategy for the company would be to give the two stores distinct product lines. The company is in a position of strength and has exceptional innovation capabilities and coming out for distinctive product lines shouldn’t be too hard. By stocking at both the nationwide retailers, the company’s market share is bound to increase however this new development will definitely draw some ire from its current small independent retailers. These larger nationwide retailers can use their economies of scale to effectively price out the small retailers out of business.Canada Goose, as a socially responsible company, and also since these small retailers grouped together had significant bargaining power wouldn’t want to disappoint them. Multiple channel distribution is one of the most discussed topics in Marketing Strategy. While it is usually necessary and beneficial for a company to have multiple channels for distributing its products to the end customer ; it is at the same time tricky to manage this situation in a way where all the parties get along harmoniously. Canada Goose currently relies only on small independent retailers to deliver its  products and selects them after a thorough investigation to ensure that the retailer matches the brand’s persona.The company’s strategy to start stocking its product at national chains is bound to draw ire from its current customers, as is already visible in the email from Westboro Downtown’s owner. However it is not uncommon for companies to do business with both small retailers as well as retail chains; North Face as has been mentioned in the case is effectively harvesting both these channels. In the MM Micromotors Simulation as well we learned on how to balance multiple distribution channels.To allay concerns by small retailers, which when combined can pose a potent threat to the company’s sales, communication can be the most effective weapon in Canada Gooseâ €™s arsenal. A good idea will be to bring together all the small business owners, or at least the most prominent amongst them, and have them meet with Dani Reiss so that their concerns about being priced out can be addressed. Canada Goose can give them guarantees that they won’t do business with large retailers who engage in unfair discounting or using the economies of scale card in any harmful way.Effective, clear communication can go a long way in solving many of the conflicts with smaller retail stores. Another common way to manage conflicts between large and small distribution channels is to use pricing effectively. Marketers can use implements such as discounting from the ‘pricing toolkit’ to offer, for instance, bigger discounts to smaller retailers so that they can charge a higher markup and still sell at a price that is competitive with what the big national retailers are offering.What it means is that Canada Goose sells its products at a lower price to small retailers, so that they can earn larger profit per jacket. The big retailers can use the volume of sails to their advantage. Also since the company has already shown immense potential in international markets, a very potent part of the strategy would be to further develop international sales. The US, despite its geographical closeness, accounts for only 10% of all sales of the company – compared with Europe’s 40%!Adapting products for less severe winters, while still maintaining its prestige and roots can spell guaranteed success for the company. Product development will be key here. The company has to continue to evolve their designs to adapt to local tastes in these new markets because, for example, bulky winter wear isn’t necessarily the first choice for many in Asia where the climate is much warmer. Company owned retail stores can be a great asset for Canada Goose. A trend started very successfully by Apple, is now being replicated by any brand that wants to expand sales yet keep that feeling of exclusivity and class.The North Face has 28 company operated retail locations in the US that stock North Face outlets exclusively. These stores can be used as a tool to add to the brand’s premium feel. Louis Vuitton, for example, only follows this business model and sells only through its own stores. That being said, retail is a whole new ballgame unlike anything Canada Goose has done before. They’ll need to hire a new team to manage these operations, implement a revamped supply chain strategy and otherwise is very resource intensive.