Business Requirement Analysis Essay

IntroductionOn my paper, I impart be discussing the analysis of an e-commerce intimacy of full general galvanising sack upsite. I chose to do prevalent Electric beca put on they ar well established and take away diversified serves, technology, and manufacturing. public Electric is a alliance that is committed to being an industry leader world stance and is striving to be the example for the world to follow its leadership of its businesses. currently Forbes has ranked GE as the worlds second largest alliance with over 287,000 employees around the world.Jeffery Immelt is the chairman of the board and chief executive policeman of usual Electric. He was chooseed by the public Electric Board of Directors in 2000 after Jack Welch retired. Before Jack Welch retired, he announced that General Electric exit become the leader in global cyberspace business. He saw what the internet is dependent of and saw that it was critical for General Electric to lead the pace in the i nternet business. During Jack Welch tenure, he has turn outed values that ar taken seriously at bottom the General Electric organization. Jack Welch used what he called the 4 Es of leadership, which are Energy, individuals with energy love to go, go, go. These people possess unfathom suitable energy and nourish up every day ready to contend the job at hand. High energy people move at 95 miles-per-hour in a 55 mile-per-hour world, Energizers, know how to spark others to per version.They describe a vision and cohere people to carry it out. Energizers know how to get people excited about a cause or a crusade. They are selfless in giving others the credit when things go right, merely quick to except responsibility when things go awry, Edge, those with edge are war desire types. They know how to give the really difficult decisions, much(prenominal)(prenominal) as hiring, sackful and promoting, never allowing the degree of difficulty to jump in their way, and Execute, the ke y to the broad(a) model. Without measurable results, the other Es are of little use. Executers write out that activity and productivity are not the same and are capable of converting energy and edge into action and results. Jack Welch took twenty years to develop his leadership model.For General Electric to have a successful implantation of the e-commerce tactics, they had to overcome some cultural publishings. General Electric had also to regard that their operations would run smoothly and to be able to build trusty relationships with their clients. What General Electric has done in the past was they would keep a large gross revenue stave to help guests with their purchase of General Electric products. With the introduction of the internet and General Electric new e-business, the sales round had become worried that they might lose their jobs because of the internet and they feeling not needed. What General Electric did to help overcome this misconception, they offered bonu ses to anyone on the sales staff that helped the guests buy over the internet. They help make the staff take how the internet brook benefit them and the fraternity as a whole and this calmed mass the sales staff.With the sales of home weapons, it has become a very completive mart with sales and reduce pricing on most(prenominal) to all appliance that anyone sales and a blade presence is essential to have indoors this market. In todays market though, having just one centralized website will not due and General Electric understood this and General Electric wanted to give each remembering the ability to switch on the internet to their customers in thither general location. With each store having its own website, they should be able to manipulate the website to reflect their own own(prenominal) pricing of the appliances along with advertize and home delivery terms and conditions.General Electric decided that the website drive by the postal code, meaning customers make up ones mind their local General Electric store by their postal naught code. Once you are on that picky website, the website offers the traditional hunt and select stores, gives product details, you can compare modes and so on, but you would be offered that particular store price and specials. The websites for the stores have an user friendly, easy to use website editor where the store can change the data to reflect their current prices and sales and they can change their store banners and graphics. With this type of inter governing body, store owners are able to reflect their website to exactly what is happening in the store.The 2 requirements that I have selected from the nominate is as followed 1) Develop and implement a new website or enhance an existing website to entangle customer value. This might include causes for self-service or use of real- clock customer support. 2) Add Internet-based advertising capabilities such as pop-up ads, banner ads, and pop-overs. Now what we will do is discuss the two topics in to a greater extent detail. The introductory topic I picked was Develop and implements a new website or enhances an existing website to include customer service. This might include features for self-service or use of real-time customer support.With todays completive and customer driven market, whether you are a local small townsfolk shop or a huge e-commerce business, customer satisfaction is your sum up one priority as a business. Customers rules that market and the key to be successful and to grow in this world today, your business needs to result the best customer care money can buy and you need to have better customer care then your competition. With e-business, it can be tough to make it customer friendly because of the lack of face to face contact, but to make e-business customer friendly, it will be necessary to recruit or enhance the current web paginate for the company with a dedicated page for customer support. This page needs t o be easy to find on any page within the website and it should be easy to read for the customer with numbers and subjoinresses clearly labeled for customer support. There are several(prenominal) features that helps with the organization and layout of the webpage to make things easier for the customer to navigate.The first feature should be to make sure there are multiple selections for the customer to have to wrap up the customer service if there are any step forwards that should arise. The second feature would to include a customer satisfaction form where they can get out information about the experience and/or troubles with the products. The third feature is a new feature that is making its way into the e-commerce market and that would be a live jabber. With a live inflict, customers can get real time customer service and assistance with the add they are having with customer representatives.The company should be able to provide these options to the customers with a customer support staff that is experienced and able to resolve the issue for the customer. Just as with the phone support, any support that is requested on the website should be handled and resolved pronto and with accurately. This would be the same for the staff that is online helping to resolve issues, they all should understand the company, policies, products, and services and they should have to keep getting refresher training end-to-end their time with the company.With web chat, it can be very difficult to get logged on and get help and this can frustrate the customers even more before they even get any help. to keep this from happening, the web chat should use the best web technology so that the customer can log on easily and get into a chat session. The chat window should not take much time to load and there should be little wait time to reach a representative. The customer support staff should be provided with CRM software to make sure that all problems are understood and that al l the information they need to solve the customers issue are within hands reach.The use character for the customer service process1. Customer calls the toll free number, fills out an online survey, or logs into the online web chat2. The customer then lets the customer support knows there score/issues with the company or product.3. If this customer is on the phone, the phone representative will have CRM software so that they have the information available to them. If the issue requires the representative to find out additional information, then the representative will place the customer on hold to get the answers to solve the issue and then get back with the customer. If the customer submits an online form, the representative handling the form will get the issue/problem resolved as rapidly as possible and email the user with the solution to resolve the issue. If it is a chat session, the representative will help the customer as shortly as they let the representative know the issu e. They will also use CRM software to help the customer or get help from their ally co-workers.4. Once the issue or problem has been resolved, the representative will study the customer if all issues or questions have been taken care of. If the customer stats that they have had all there issue resolve, the task is complete.The reason for such an in-depth customer service section and service are because customer service is because customer service is the driving key for any companys success for its e-business and is vital for the company to continue to enhance its corporate soma by providing the best customer service.The second topic that I picked was to add Internet-based advertising capabilities such as pop-up ads, banner ads, and pop-overs. Another important compute that is missing in internet advertising is pursuit locomotive optimization I will include this component within this category. Search engine optimization has become the most important component to internet advert ising and without search engine optimization no business will stand out in the hoard of businesses out there that is apply search engine optimization. What search engine optimization does is it helps your website get to the top of a list within search engines. When using internet search engines like Google.com, we type in what we are looking for and a long list of search results that come back.The sites that come first have better search engine optimization technique then the sites towards the bottom, thus making them the first sites that are seen by the customers. To put it plainly, search engine optimization techniques are tools that help your website to become the first choice to pop out, in turn change magnitude the traffic to your website which helps enhance your brand name which will increase your web traffic even more. There are several internet and merchandising programs which will help with your search engine optimization but the most popular one today is Googles Ad word s program. When using this service, it will allow your website to be among the first few search results on a search engine such as Google.Use case for advertising and marketing process.1. The prospect types their inquiry within a search engine such as Google.com or Bing.com2. The search engine results appear for the inquiry, which will also display the companys website link within the first few results as long as the search inquires is relate to the company.3. Once all the results have displayed, the customer then clicks on the companys web link and reaches the homepage for the company.4. Once the customer has directed their prudence to the companys website, the task is successfully completed.