Wednesday, October 30, 2019
Love vs. Lust Essay Example | Topics and Well Written Essays - 1250 words
Love vs. Lust - Essay Example It takes the relationship to the next level and is provides relief to the soul. When a person is in love with someone he or she wants to share their feelings, thoughts and secrets with the other person; thus bringing them closer to one another. Love is a sort of commitment one has with another person, and it provides assurance that the people in love will support each other at all times and will face all conflicts together, instead of just giving up. (What is Love 2012) Love is something which cannot be bought or sold, and is totally independent. You cannot force a person to love you; neither can you force yourself to love another person. Love is spontaneous. It just happens, and we have no control over it. One cannot just stop loving a person, because once he or she is in love, it becomes almost impossible to let go. A person in love is ready to take risks for his or her loved one, and this is one of the finest qualities of love. A mother would risk everything for her child, because she loves her child. When a child is born, a mother lets go of all her enjoyment and other worldly things, in order to tend to her child and take care of the child. Love cannot be used as a bait to lure someone, nor can it be given as a reward. (Love Without Limits, 2012) When there is love between two people, there is a sense of security between them. They know that the other person will protect them and tend to their every need. They are even ready to make all sorts of sacrifices for each other. It is a complete sense of devotion to a person or persons, no matter what comes in their way. Besides, love cannot be measured neither can you measure the time period for which two people love each other. It can be months, years or you can spend your entire life loving someone. It can start or end in a flick. The decision to love someone doesnââ¬â¢t depend on your desires or hormones. (Love vs Lust 2012) Lust, on the other hand, is a short lived feeling of intense sexual desire for som eone. It is completely different from love. Like, a mother loves her child, while a person, on seeing someone attractive, can develop a feeling of lust towards him or her. It is basically being concerned that what the other person can provide us with and fulfills our desires. It is an intense feeling of pleasure and craving for self-satisfaction, which mostly means sexual intercourse. The concentration is mostly on fulfilling oneââ¬â¢s desires. It can either be done by giving money or happens when a person sees someone he or she finds attractive. It is generally a feeling of arousal one senses when he or she spot someone appealing. So lust depends on looks and body of a person. One night stands, are also a sign of lust, in which two people engage in sexual intercourse, and leave in the morning without making plans of seeing each other again or having any sort of deep conversation. No real feelings are discussed and it is purely a physically intimate moment. (Lust vs Love: Do You Know the Difference?, 2012) Lust is also regarded as sort of a dangerous feeling, because it is very intense and a person wants to physically bond with the person he or she is attracted to. Lust can hinder with your thinking capability. It does not let one think straight or logically, because strong emotions one is feeling for another person to bond physically. It activates oneââ¬â¢s sexual hormones, and the only thing he or she wants to do is to satisfy their sexual needs. This can be very
Monday, October 28, 2019
Bargaining Power of Buyers Essay Example for Free
Bargaining Power of Buyers Essay The correlation between the console, developer and consumer is best explained by the paradigm of supplier power. The differentiation of inputs is the key available to the consumer to influence the video game industry as a whole. The developer also has similar power and the consoles are thus dependent on these two key inputs for generating creativity and therefore increasing the sales of the console per se as well as the $ 10 royalty that is being charged from each publisher for publishing the game on the particular console. Volumes are the key input as far as the suppliers are concerned. These also impact the console as there is a need to ensure that more number of games are compatible with each console which will help drive sales. The main strategy for negotiating with the supplier by the console is that of backward integration which is followed in a diffused manner, in that there is open ended competition generated amongst the developers to obtain the most creative inputs. Substitutes In as much as consoles are concerned there is limited threat of substitutes within the oligopoly established. However there is a constant need for up gradation between the three rivals, Sony, Nintendo and Microsoft which is driving the video game console industry. The substitutes also act in the form of providing alternatives to the games on respective consoles creating a different level of threats. The threat of piracy is a grave problem with the total size being at $ 3 billion, the industry will most certainly be affected by piracy which may increase with greater dependence on online gaming and the internet. The bargaining power of consoles has been considerably weakened over the years due to price and product sensitivity; thereby the developers are able to manipulate the rivalry between the three principal players to their own advantage. This is causing only intermediate points of advantage to the console when a new advanced version is introduced, they can bargain with the developers for placing their games on the new console, Another important facet is that of royalty that is being charged from publishers for each console, the buyer has the leverage to increase the same or even have a variable pricing depending on the spread of the product. Thus on initial introduction a higher charge could be made and as more consoles are inducted in the system, the volumes could provide scope for reducing the royalty. The backward integration with the developer and the consumer remains the key strategy of all buyers and towards which they are continuously working. The integration with the buyer through programs such as Nintendoââ¬â¢s forums and magazine feed back ensures that the companies obtain buyer information on a continuous basis. In fact the video games industry is doing so at no cost to itself which acts as a positive growth factor for the same. Buyer volumes are likely to increase each day with a healthy growth of 30 % envisaged for the industry over the next few years. Case Studies Establishing Linkages Console, Developer and Consumer Sony Sony Computer Entertainment Inc is a company which has been established in November 1993. It is based in Tokyo and has a capitalization of 1. 933 billion Yen and a sales and operating revenue of 737. 0 billion Yen for year ending 31 March 2005. This places its net income at 35. 5 billion Yen. It is presently leading in the field of console gaming. Its principal area of business is the research, development, production and sales of both the hardware and software for the video game systems Play Station 2 and Play Station Portable. The number of employees of the company as on 1 April 2006 is said to be 1200. (www. sony. com). It would thus be evident that Sony is managing the large scale of its operation on out sourced processes some of which will be covered separately herein. The company is extensively dependent on the developers for developing games. A call has been made to developers for games for its new console, Playstation 3. (Sharma, 2005). This has been an opportunity provided to the developers to build up game scenarios and develop the schematics for new games for the PS 3. Sony is calling this program as Game Yaroze! 2006. This has been standard practice for the company as per industry watchers as a similar program was launched by the company when it developed Play Station 1. An entire range of games were developed for the console with inputs from developers. The company expects contribution from amateurs as well as professional developers. Gamers are also reported to have contributed significantly to the development of games on Sonyââ¬â¢s Play Station (Sharma, 2005). The symbiotic relationship between gamers and developers as well as console producers can be explained by the recent threat by gamers of the Call of Duty 2 game threatening to go on strike as the developers did not respond to certain queries by them and threatened to shut down the gaming servers. With console gaming there is no such problem and it is relatively safe from hacking and other forms of information disruption practiced on the internet.
Saturday, October 26, 2019
My Goals And Aspirations :: essays research papers
It is sad how my expectations have gone down with every year of high school, but I guess that is just what the real world is all about. I started my freshman year out talking about wanting to be a doctor or a scientist or a millionaire. I am about to leave high school not having a clue on what I want to do with my life. I has been hard to observe my grades going from practically straight A's as a freshman to the sad state of nearly having my credits denied this senior year. But now that I know that one has to face the responsibilities for every decision one makes, I might be ready to make some smart ones.No, I do not think that I can become a brain surgeon or a world-renowned scientist or, unless I win the lottery, a millionaire but I can try to do my best to become all that I can be with the options that I have. The marines, army, air force, and navy call my home non-stop, but I have already shot those options down. I am also not going to limit myself to just a high school diploma and enter the workforce. My parents do not think it is wise for me to enter a junior college, and I don't think that is wise either. But I do think that I can still salvage some of my parents' hopes for me but registering into The University of Houston for a year and then transferring to a more acclaimed university such as The University of Texas or Northeastern University in Boston. I have though it over and I think I might want to major in something that would get me into becoming a stockbroker. My parents have wanted me to get into computer programming because they say that is where the growth sector is, right now, for employment. But somehow, I just do not think that is what I want to do with my life, too boring for me. I guess my main goal in life is just to be happy.
Thursday, October 24, 2019
Canada Goose
Canada Goose has shown excellent performance and numbers ever since Dani Reiss took over as CEO of the company in 2001. In the decade since, the company has registered an astounding 4000% growth leading many in the industry to deem Reiss as a visionary. Canada Goose has established strong markets in many European countries, especially the Scandinavian ones in addition to its home base in Canada.What is more surprising is that the company has been able to achieve such phenomenal success at the most meagre of marketing budgets ââ¬â marketing including salaries accounted for 10% of Canada Gooseââ¬â¢s total revenue. Organic marketing, including word of mouth marketing were the companyââ¬â¢s biggest draws and speak volumes about the well-established brandââ¬â¢s loyalty and value amongst its customers. I would give the brand an excellent score of 9 on a 1 to 10 scale of brand strength.Through proper brand management, the company has been able to establish an aura of exclusivit y around the brand ââ¬â this is even more impressive when you consider that the brand had initially started out as a utilitarian brand, nowhere close to high end, luxury jacket manufacturers out there. By effectively using marketing tools, Canada Goose has indeed now become more of a status symbol for many and the demand for these sought after products has always outstripped supply by a mile.An example of how the management effectively were able to establish Canada Goose as a high-end, authentic brand is as follows ââ¬â before Dani took over the company utilized product placement and would give bouncers outside bars who had to stand in the extreme cold all night their jackets but now the company has signed a sponsorship deal with Fairmont Hotels and outfits all the bellhops, greeters and doormen at every Fairmont Hotel in Canada Goose jackets. Not only does it help to strengthen the brandââ¬â¢s association with exclusivity but it also bolsters the association that Canada Goose has with Canadian Heritage and History.The fact that Canada Goose jackets never go on sale, even during big shopping events during Christmas, is proof of the brandââ¬â¢s tenacity. Like other luxury brands, for example Louis Vuitton ââ¬â who has famously never gone on sale ââ¬â Canada Goose jackets as well have never been sold for a discount. They are instead often sold at a premium by many of its retailers. The fact that there have been numerous attempts by large national retailers to order the companyââ¬â¢s jackets, which were all turned down by the company is testament to the brandââ¬â¢s forte.Consistently good sales and a general increase in brand awareness has led the management to rethink its strategy and start stocking at national retailers as well. Canada Gooseââ¬â¢s ability to combine jackets that were chic yet fully functional is the companyââ¬â¢s differential advantage. The industry has many competitors, both high end brands which sell jackets at higher price points than Canada Goose and others that were driven by functionality and sold for lower prices. However the company felt unthreatened by both.An unlikely indicator of brand strength for Canada Goose would be the fact that the company is plagued by piracy and counterfeit issues. Although by itself it is a bad thing but it speaks volumes about the fact that the brand is popular and has a high enough demand that pirates want to mint money by using Canada Gooseââ¬â¢s iconic brand. à The fact that these jackets are made in Canada are another aspect that add to the brandââ¬â¢s strength. This appeals to the locals by inciting patriotism and for international customers it adds to the products authenticity ââ¬â who would no winter outerwear better than Canadians?Once a brand has orders coming in, products being sold at higher prices than the MSRP, repeat orders during one season and organic band expansion to international markets it means that the brand is fully developed on a sound and stable footing. Canada Goose has achieved just that. Brand loyalty is at an all-time high, people think itââ¬â¢s chic and fashionable to wear the companyââ¬â¢s jackets and even the companyââ¬â¢s round logo with a map of the Arctic is extremely popular.Reiss and his team have indeed developed an enviable brand in Canada Goose and from here there is only one way to go to ââ¬â forward. Question 2 Canada Goose is truly at an enviable position at this point in time. The brand commands excellent sales, has immense awareness and demand for its products actually is far more than the supply. There are certain advantages that come along with such brand strength, Iââ¬â¢ll discuss three of these in what follows.Ability to Innovate The company has shown excellent numbers ever since Reiss took over as CEO andà is financially in a position to reinvest profits into developing new product lines. Indeed innovation has been the hallmark for the brand and the company has consistently developed products that are not only technologically at the cutting edge but also are up to date in terms of fashion as well. Premium Pricing Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.Selection of Distribution Channels Canada Gooseââ¬â¢s impressive numbers lend to it a semblance of autonomy. The company is in a position to dictate its terms and conditions to distributors, rather than the other way round. Traditionally the company has used only curated small independent retailers, which helped the company establish the brandââ¬â¢s exclusivity but is now in a position to leverage the Canada Goose brand to nationwide retailers and reap the benefits of increased research.Increased Brand Awarenessà Brand awareness is at an all-time high. The brand is usually assumed to be synonymous with Canadian heritage and culture and at a 2010 G8 conference the then Finance Minister present Canada Goose jackets as souvenirs to visiting delegates from member countries. Owning a Canada Goose is considered to be a privilege by its customers and loyalty translates into increased brand awareness. This added flexibility can help the company cut down marketing costs and hence focus on product development.Question 3The company is at a juncture where it has to decide to either go forward with nationwide sales or stick to its current strategy of local retailers, which has brought the company so far. However saying no to either of the two orders would be suicidal for the company. Stagnation The company has a potential to use the brandââ¬â¢s current standing to lure more sales and increase its customer base widely. However if they continue to do business as usual, there is a risk of the company peaking out sooner and dying down. Increasing C ompetitionExtreme weather outerwear is a very fiercely competitive industry. If the company refuses to expand, there is a very strong risk of some of its closest competitors, most likely The North Face to overtake Canada Goose and gain some of its market share. Increasing competition translates into decreasing market share. Promote Counterfeits Expansion of the companyââ¬â¢s sales net is one way to rid Canada Goose of the menace of piracy. When there is only a limited number of retailers, currently localized by geography, customers who want their products but canââ¬â¢t find them will be easier to con by pirates.This is especially true for online retails because currently the company just has two third party retailers online and unsuspecting customers can be easily lured to buy counterfeit products. In essence, changing the way the company does its business can be an indirect solution to the companyââ¬â¢s piracy issues. Question 4 Canada Goose has a number of options which i t can avail if it chooses to expand. However there is always the risk of brand dilution due to saturation of the market with Canada Goose products, which obviously would be detrimental to what the company desires.However saying no to any of these opportunities is like rejecting growth. In addition, the company had recently had its first experience at retail chain distribution by stocking at Ontario-based Atheltic Legends. This experience had been very successful and Atheltic Legends had placed larger reorders. In what follows, I will discuss and compare all of the possible expansion opportunities that the company has based on market breadth, depth and share criteria. Option 1: Asmunââ¬â¢s Menswear Asmunââ¬â¢s Menswear has approached the company with the offer of a long term contract.Asmunââ¬â¢s is a 170 year old Canadian retail store with 10 branches nationwide, it stocks several of the best high end brands and is usually frequented by affluent women and men. It is perfectl y suited to the aspirations that Canada Goose has of becoming into a full-fledged luxury goods manufacturer. However that being said the current order by Canada Goose raises certain concerns, in my opinion, which should at least be evaluated before making a decision. Asmunââ¬â¢s has placed an order for four or five womenââ¬â¢s jackets only and that too in their choice of colors and styles.I think this foretells the rigidity that the established retail giant has or will have once Canada Goose gets into relationship with them. No company wants an over bearing distributor. To make matters more difficult, Asmunââ¬â¢s had requested Reiss that they be allowed to use Canada Gooseââ¬â¢s products in storeââ¬â¢s print advertisements. Since these advertisements went out to almost anyone who signs up with them and also since Canada Goose had as a principle never used advertising as a marketing tool, went against Canada Gooseââ¬â¢s current marketing strategy.There is always the chance that this increased used of advertisements and other variations in the marketing mix, could lead to brand dilution ââ¬â something that the company so dearly wants to avoid. Freedman, Asmunââ¬â¢s representative has also told Reiss that if they stock menââ¬â¢s products in the future ââ¬â Canada Goose will have to be exclusive to them. I would consider this to be a veiled threat, since what they are doing is that not only are they dictating terms of this contract but also of future contracts.If Asmunââ¬â¢s offer to eventually begin stocking menââ¬â¢s merchandise as well does materialize, Asmunââ¬â¢s would be a good alternative in terms of market breadth. The retailer is frequented by affluent women over the weekdays and has an equal split between men and women over the weekends. These customers have the budgets to afford Canada Goose jackets. Also since the store has a veritable history stretching 170 years, they certainly will have loyal customers who pr efer to shop only at Asmunââ¬â¢s.This means that repeat purchases (market depth) will be most likely possible here, provided Canada Goose gives the customers monetary incentives as well to come back and buy again. However market share is where this option seems to lack. Because currently theyââ¬â¢ll only stock womenââ¬â¢s clothing and also because the average customer for Canada Goose is anywhere from 18 to 60 years of age, the younger lot wouldnââ¬â¢t frequent the shop very often. Also the companyââ¬â¢s 10 outlets pale in comparison to the other option 20. Upfront however both the options will represent 5% market share of Canada Gooseââ¬â¢s business.Option 2: Levineââ¬â¢s Menswear Levineââ¬â¢s Menswear like the other option, is an established retail chain specializing in the ultimate high end premium menââ¬â¢s brands. It too has a heritage associated with its 50 years history and has 20 retail locations across Canada ââ¬â and they also have plans to e xpand by 20 more in the near future. Levineââ¬â¢s was synonymous with high quality menswear and stocked the best luxury brands from across the world. It is well suited with the companyââ¬â¢s plans of furthering strengthening its status as a premium brand.This order, in my opinion offered Canada Goose a lot more flexibility. Unlike Asmunââ¬â¢s, they werenââ¬â¢t overbearing on ordering decisions and placed a larger upfront order of 8 to 10 different jacket styles, with the possibility to increase the number in subsequent orders. Also the average customer at Levineââ¬â¢s was a working male, who had enough disposable income and didnââ¬â¢t necessarily care about cost when making a buying decision. In addition to being exposed to these affluent customers, Levineââ¬â¢s had given the go ahead to Canada Goose that theyââ¬â¢ll stock the companyââ¬â¢s newer prototype models as well.This was the first time any distributor had favorably responded to prototypes the comp any developed. The biggest drawback in terms of market breadth that this offer has is that the retailer is completely men-centric. This means that although the number of male customers would definetly rise, womenââ¬â¢s sales wonââ¬â¢t be growing at much the same rate. Again since these store were frequented by affluent males, Canada Goose might be missing out on its younger customers. Another advantage that this option offered is that they are a much larger chain of stores then Asmun.40 stores in the near future means that there will be 3 times as many customers to serve as Asmunââ¬â¢s. If managed effectively, the greater number of stores can translate into increased sales. Like Asmunââ¬â¢s, the store has a veritable history and loyal clients. In addition, these clients have the ability to pay a premium for the same products sold at another competing stores just because of its excellent customer service and brand reputation. Market depth will be maximized by going for th is option.Market share is bound to increase as well because these stores will offer Canada Goose a much larger client base, in addition this client base has the capacity to pay for these products. Option 3: Going for Both If the company is able to strike out a deal with Asmunââ¬â¢s to accept menââ¬â¢s products even when the company is stocking at Levineââ¬â¢s Menswear or if they divide their men and women product lines between these two stores, the company can achieve maximum benefit. In terms of market breadth, the company will now have the most varying type of customers and the numbers for both the stores will definitely add up.However there is a chance that repeat purchases (or market depth) might suffer as a result of going for both the options. There is a chance that the market may become saturated by the sudden influx of Canada Goose products at two giant national retailers leading retailers to make less frequent purchases because they arenââ¬â¢t able to get their existing inventory out of the stores. In the off chance that this does happen, Canada Goose needs to devise an effective strategy to tackle this ââ¬â which can probably mean allowing discounts, something that is against the nature of the company.However by stocking at two national retailers with their own set of loyal customers, market share would definitely increase. These stores with their extensive network of retail outlets and efficient supply chain systems will be able to sell more products quickly than say for instance, the small independent retailers. The common threat from the first three expansion strategies is that of brand dilution. Since the brand will now be sold it more locations, if not managed well, there is a chance of it loosing that brand exclusivity that the company has nurtured so far.Also to successfully go and tap international markets, the company needs to carry out extensive market research that will aid in product development. The product will need to b e modified for regions, for instance, where the winters may not be as severe as they are in Canada. Option 4: International Expansion/Buying back Distribution Rights Canada Goose already has established sales in 28 countries. In fact, Scandinavian countries were the ââ¬Ëearly adoptersââ¬â¢ of the brand as a high end, chic and fashionable product rather than the home base in Canada.The companyââ¬â¢s success in the European market proves that a market for Canada Goose exists internationally and that the company can effectively manage international distribution by giving distributorââ¬â¢s in the new countries full autonomy over product placement. This will not only increase sales and revenues but provide the company with valuable market research. For instance, Canada Gooseââ¬â¢s distributor in Japan ââ¬â Empire of the Sun Distribution Company Limited used its extensive knowledge about Asian tastes to guide the company to modify their products to suit local tastes.The Chilliwack bomber with its fitted design was an outcome of this collaboration and has gone on to become a market leader for the company in not only in Japan, but in other countries including Canada as well. Market breadth, depth and share all will definitely increase as a result of this expansion. The companyââ¬â¢s already burdened supply chain will need to be upgraded to support this international expansion. A marketing department which can coordinate all these international ventures will be needed, as well as opening satellite offices in countries where sales are going really well (for instance, in Sweden).The risk associated with this move will be that there is a possibility that the over-reliance on third party distributors might lead them to become too powerful so as to pose a significant threat to company policy. A company wants to keep control of how its products reach the end user. To mitigate this risk, Canada Goose might consider Buying Back Distribution Rights in coun tries where sales are really well. So for instance in the Scandinavian countries the company can buy out the third party distributors and hence gain the maximum benefit from that market.This will also be a way to curb the threat posed by exceedingly autonomous distributors. Option 5: Increased Online Presence Canada Gooseââ¬â¢s closest competitor, The North Face, has a much more wider audience online. Canada Goose can reach to a much wider customer base by selling its products to a greater number of third party retailers. However, there is a risk to doing this. Stores selling counterfeit jackets will become harder to discriminate by the customer ââ¬â this threat is also posed by international expansion.Increasing piracy, an issue which underscores the fact that the brand is doing well, is a menace for the company and increased online sellers make it easier for pirates to con people. To mitigate this, the company can adopt a two pronged approach. Start a campaign to effectivel y teach customers on how to differentiate between genuine and fake products and second to file high profile public law suits to deter any potential pirates from copying your products. Question 5 If I were lucky enough to be in Dani Reissââ¬â¢s place, I would start a tactical program to expand into new markets.Brand awareness and recognition is at an all-time high and the company has raked in enormous profits over the last decade. It is in a position of strength and has the ability to expand its business, in an effective way all the while maintaining its image of exclusivity and high-end fashion. Considering all the options discussed above, I suggest the company to deliver products to both the nationwide retailers Asmunââ¬â¢s and Levineââ¬â¢ Menswear. A good strategy would be to revise the contracts by talking to both the retailers and giving them incentives to do business on Canada Gooseââ¬â¢s terms.To placate Asmunââ¬â¢s demand for exclusivity in the menââ¬â¢s bus iness, an appropriate strategy for the company would be to give the two stores distinct product lines. The company is in a position of strength and has exceptional innovation capabilities and coming out for distinctive product lines shouldnââ¬â¢t be too hard. By stocking at both the nationwide retailers, the companyââ¬â¢s market share is bound to increase however this new development will definitely draw some ire from its current small independent retailers. These larger nationwide retailers can use their economies of scale to effectively price out the small retailers out of business.Canada Goose, as a socially responsible company, and also since these small retailers grouped together had significant bargaining power wouldnââ¬â¢t want to disappoint them. Multiple channel distribution is one of the most discussed topics in Marketing Strategy. While it is usually necessary and beneficial for a company to have multiple channels for distributing its products to the end customer ; it is at the same time tricky to manage this situation in a way where all the parties get along harmoniously. Canada Goose currently relies only on small independent retailers to deliver itsà products and selects them after a thorough investigation to ensure that the retailer matches the brandââ¬â¢s persona.The companyââ¬â¢s strategy to start stocking its product at national chains is bound to draw ire from its current customers, as is already visible in the email from Westboro Downtownââ¬â¢s owner. However it is not uncommon for companies to do business with both small retailers as well as retail chains; North Face as has been mentioned in the case is effectively harvesting both these channels. In the MM Micromotors Simulation as well we learned on how to balance multiple distribution channels.To allay concerns by small retailers, which when combined can pose a potent threat to the companyââ¬â¢s sales, communication can be the most effective weapon in Canada Gooseâ â¬â¢s arsenal. A good idea will be to bring together all the small business owners, or at least the most prominent amongst them, and have them meet with Dani Reiss so that their concerns about being priced out can be addressed. Canada Goose can give them guarantees that they wonââ¬â¢t do business with large retailers who engage in unfair discounting or using the economies of scale card in any harmful way.Effective, clear communication can go a long way in solving many of the conflicts with smaller retail stores. Another common way to manage conflicts between large and small distribution channels is to use pricing effectively. Marketers can use implements such as discounting from the ââ¬Ëpricing toolkitââ¬â¢ to offer, for instance, bigger discounts to smaller retailers so that they can charge a higher markup and still sell at a price that is competitive with what the big national retailers are offering.What it means is that Canada Goose sells its products at a lower price to small retailers, so that they can earn larger profit per jacket. The big retailers can use the volume of sails to their advantage. Also since the company has already shown immense potential in international markets, a very potent part of the strategy would be to further develop international sales. The US, despite its geographical closeness, accounts for only 10% of all sales of the company ââ¬â compared with Europeââ¬â¢s 40%!Adapting products for less severe winters, while still maintaining its prestige and roots can spell guaranteed success for the company. Product development will be key here. The company has to continue to evolve their designs to adapt to local tastes in these new markets because, for example, bulky winter wear isnââ¬â¢t necessarily the first choice for many in Asia where the climate is much warmer. Company owned retail stores can be a great asset for Canada Goose. A trend started very successfully by Apple, is now being replicated by any brand that wants to expand sales yet keep that feeling of exclusivity and class.The North Face has 28 company operated retail locations in the US that stock North Face outlets exclusively. These stores can be used as a tool to add to the brandââ¬â¢s premium feel. Louis Vuitton, for example, only follows this business model and sells only through its own stores. That being said, retail is a whole new ballgame unlike anything Canada Goose has done before. Theyââ¬â¢ll need to hire a new team to manage these operations, implement a revamped supply chain strategy and otherwise is very resource intensive.
Wednesday, October 23, 2019
Being Congruent
Anchored on Carl Rogersââ¬â¢ theory on the person-centered approach of understanding behavior and applying such an understanding to the ââ¬Å"healingâ⬠process, the concept of congruence is among the highlights of this renowned theoristââ¬â¢s perspective. It is understood as a concept which usually starts or initiated by the therapist or practitioner and modelled to the client whereby the former displays more of the real person that he/she is and reducing denial of the real struggles or feelings that tend to be kept inside (Smith, 1997; Rogers, 1951).In the process, the client learns to unveil the real self rather than assume a facade which not only masks the real problems, make the therapeutic relationship increasingly difficult (Rogers, 1959). Rogers probably in his long years of exposure to different clients or patients, found commonality in his interactions that help facilitate better recovery and congruence as modelled by a therapist eventually gained its place in hi s approach. My list (Roman numeral #I) reflects specifically what I am like and readily present a sketch on my person. There are obvious similarities and the differences are there as well.I have many characteristics that I wish I have such as what I had just enumerated in the second set of list (II). The reason that there are differences especially the yearning on my part, for instance, to be ââ¬Å"less temperamentalâ⬠spring from the fact that because I am too tired from being dedicated and serious which are manifested in the works I do, I tend to be short-tempered or easily get irritated. In order for this to be attained, the legitimate need to be less serious or work-aholic and have more fun then, is easily understood or acceptable.This actually portrays a healthy tug of being real and aspiring to be more real to others in more ways than I am at present. Sufficient to say, basing on the idealization of the self by Rogers, I appear to be a congruent person because I gain mor e insights of who I am. IV. Include an action point that provides details on how you will strive for more congruency between your actual and ideal self. Action Point: There are some ââ¬Å"stepsâ⬠that had been coined by Rogers to put the theory in ââ¬Å"action, so to speak. To elaborate, the following are some of the most important things that I will be doing or implementing for a targeted schedule.ââ¬â Step 1: I will examine my values; what I cherish and make me thrills are among the things that are found under this step. ââ¬â Step 2: Start to honour the values that I know are my treasures. ââ¬â Step 3: I would probably pay attention to my body ââ¬â such as my physical reaction to the things I donââ¬â¢t want to do but was just forced to do because of what people might think ââ¬â increases incongruence. Every time I do this, I begin to enhance and increase my ability to say no, or being real especially. Sensing the inner peace and ââ¬â Step 4.As muc h as possible, I will start to remove or minimize encounters or activities leading to incongruence. The more I listen to the inner prodding that the most important things are given priority, and this vantage point becomes a pathway within the person to experience more confidence in expressing the real issues inside of him. The more I check whether what my actions are, no matter how seemingly trivial they may be, the more Iââ¬â¢d realize whether the discrepancies do exist and there are perhaps few improvements to narrow the dividing line.This results to being a contented person, able to fully accept inner failings and realizing that people eventually tend to follow suit. Reference: Rogers, Carl . R. 1951. Client-Centered Counseling, Boston: Houghton-Mifflin. Rogers, Carl . R. 1959. A theory of therapy, personality and interpersonal relationships, as developed in the client-centered framework. In S. Koch (ed. ). Psychology: A study of science. (pp. 184-256). N. Y. : McGraw Hill. Sm ith, M. K. (1997, 2004) ââ¬ËCarl Rogers and informal education', the Encyclopaedia of informal education. [www. infed. org/thinkers/et-rogers. htm
Tuesday, October 22, 2019
Haiti VS. Cuba essays
Haiti VS. Cuba essays Is there a double standard that exists in US immigration policies? Are there preferences depending on what country you are coming from? Treatment between Haitians and Cubans, when they arrive to the United States, differs. When Cubans reach the U.S. they are racketed through immigration, and within a short period of time are released to their family. The American experience for Haitians is the contrary. The treatment is unfair, affects our lives, and may be possible to solve. This situation has at many times divided the community of Miami. This is a local and state problem. It affects anyone who is or knows someone that migrated to this country. Discrimination still occurs among us. The distinction of the ways Cubans and Haitians are dealt with is a prime example. Are there any reasons behind the method the two different groups are handled? The variation in management between Haitians and Cubans is a situation that could perhaps have a resolution. Everyday people migrate to the United States of America. A nation that offers hope and liberty to those of countries that does not offer this. Miami is a major port to those coming in from many places, especially the South America and the islands of the Caribbean. Cubans are among those that come to the United States in search of a better life. Cubans flee their communist country in hope of a fair and free government. Cuban immigrants are treated as special cases. When those of other countries seek refuge in America they are deported, jailed, or at times even killed. Cubans have this preference due to the Cuban Adjustment Act of 1966. The acts purpose is To adjust the status of Cuban refuges to that of lawful permanent residents of the United States, and for other purposes. What this basically means is that any Cuban that sets foot on American soil is to be granted legal resident status. Sara Munoz (2000) states that no such policy exists in relation to the larger amount of ...
Monday, October 21, 2019
Against death penalty essays
Against death penalty essays For a long time capital punishment has been thought to be flawed and unfair. It has been proven by certain civil rights groups such as the ACLU that the circumstances surrounding the murder or of the accused get more people convicted than the actual evidence against them. For example if you are poor than chances are you will get an inexperienced public attorney and are more likely to be convicted especially, if you are a minority and the victim was not, or was a police officer/government worker. The death penalty is not given because of a sense of justice but rather a sense of revenge(loaded words), the believe in an eye for en eye.(allusion). The more gruesome a murder, the more likely a judge or jury is going to give you the death penalty even if there is lack of evidence because some one has to pay and the victims family must be appeased. There have been 133 people as of Feb. 18, 2004 who have been rleased from death row, and Florida leads the U.S. with 23 exonerations. That leave s us with the question, how many innocent people were put to death before justice could really be done. Another reason why there should be an end to capital punishment is the cost. An alternative to the death penalty is life without the possibility of parole. But this idea is almost always shot down on the assumption that life imprisonment is more expensive than execution (refudiation). If you take into account all the relevant costs, however, this is just simply not true. The death penalty is not now, nor has it ever been, a more economical alternative to life imprisonment2A 1982 Study showed that were the death penalty to be reintroduced in New York, the cost of the trial lone would be more than double the cost of a life term in prison. (concrete) One of the most important reasons why you should no support the death penalty is the fact that it doesnt prevent crime. Among the experts there is an overwhelming consensus that the...
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