Easyjet S Response To Social Responsibility Needs

Easyjet S Response To Social Responsibility Needs The intended purpose of Our research papers is that they are used as models to assist in the preparation of Your own research papers. We neither endorse nor tolerate any form of plagiarism, whole or partial, and will not engage in any activity that facilitates cheating. Papers For You or its affiliates will NEVER sell a model paper to ANY student giving us ANY reason to believe that (s)he will submit our work, either in whole or part, for academic credit at any institution under their own name!!! PLAGIARISM IS A CRIME!!!! By purchasing research papers from Us you undertake not to pass off or submit (for any purpose whatsoever) all or any constituent part of the Paper commissioned by You, from Papers For You, as your own work or that of a third-party. 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Please have a look at the Suggested use of our papers If you quote from our paper you must reference the paper in the References or Bibliography section of your assignment, coursework or dissertation (according to the Harvard System of Referencing): Papers For You (year of the paper) Number of the paper and title of the paper, Available from http://www.papers4you.com [Accessed date] Papers 4 You.Com Introduction Since corporations have to draw on the community in which they operate for resources, they also have obligations to their multiple stakeholders, namely, those who get affected by corporate policies and practices who may affect the corporation in turn. This means that businesses dont just have financial accountability but also social and environmental responsibility (Aga, 2004; pg 13). Corporate social responsibility (CSR) is a doctrine which means that a business, apart from making profits, has a responsibility towards the society and its people. Holme (2006) defines social responsibility as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It is about achieving commercial success in ways that honor ethical values and respect people, communities and the natural environment (Aga, 2004; pg 13). The fundamental ide a of CSR is that business corporations have an obligation to work towards meeting the needs of a wider array of stakeholders (Clarkson, 1995; Waddock et al., 2002). More generally, CSR is a set of management practices that ensures the company maximizes the positive impacts of its operations on society or operating in a manner that meets and even exceeds the legal, ethical, commercial and public expectations that society has of business (BSR, 2001, cited in Jamali Mirshak, 2006 ; pg 251). Traditionally, it has been the governments which have assumed the responsibility of improving peoples living conditions but societal needs, now, have exceeded the capabilities of the governments to fulfill them. (Jamali Mirshak, 2006; pg 243) This has turned the spotlight to businesses to play a more responsible and societal role. CSR has really taken off in the last few years, so much so, that businesses seek to differentiate themselves through their CSR engagement. Good examples of that would be Tescos green marketing campaign, Nestle and Krafts fair trade coffee campaign, Experians (Credit Reference Agency) announcement of switching over to renewable energy and making its UK sites run on electricity from green sources. With the climate change issue taking front stage at global conferences, CSR has become a key strategic issue for the aviation industry. Low cost airliners in particular have faced the flak for polluting the environment; they are continuously being blamed by environmentalists for violating the emission norms and are held responsible for bringing about a climate change. Tony Pilcher (2007; pg 25), head of global business travel management at HSBC, pointed out that those who believe climate change is just a passing fad must change their attitude quickly. As a result of all this, economy carriers like easyJet are being driven to change their business process to contribute to tackling the issue of climate change. The study analyzes the proactive and reactive measures easyJet is taking or has taken to make air travel more efficient and environment friendly. Discussion and Analysis Views on socially responsible practices within the aviation sector range from one extreme to the other. Skeptics and other aviation experts believe that Social Responsibility tends to dilute business focus on growth and profitability. Proponents of CSR however believe that CSR gives the aviation businesses an opportunity to look beyond economic returns and take the wider social concerns into consideration. (Jackson and Nelson, 2004; Rudolph, 2005). At the core of the Social Responsibility debate is the idea that aviation industry should undergo a transition from a state of mere compliance to a mode of engagement, from harm minimization to value creation (Luetkenhorst, 2004; Novak, 1996). Major changes have taken place in the European airline industry during the last decade. Although the top players are still full-service carriers (FSC), LCCs like easyJet have achieved strong market positions in the last few years. easyJet, with 29mn passengers in 2005, is in the same league as FSCs like Lufthansa, Air France etc. easyJet was founded by entrepreneur Stelio Haji-Ioannou in 1995 and now operates in 218 routes in Europe, across 65 airports and 62 cities. (easy Jet Company Reports, 2006). Because of the shift in environmental spotlight to the low cost carriers and the aviation sector in general, airliners are being driven to take steps to manage and control the adverse affects on climate change. There has been a renewed focus on social responsibility (especially towards the environment). easyJet is in the process of tackling the issue in its own way. While some changes have been explicitly embarked upon by easyJet, other are embedded in its business model. easyJets business model make sure that some of the environmental benefits are inherently embedded in it. Some of the social and environmental benefits of its business model are discussed below Traditional carriers normally work on a hub and spoke system where passengers have to take two or more flights to get to their destination. EasyJet provides direct short-haul point-to-point services without any connecting services between two locations. This helps cutting down on emissions automatically. Since 2000, easyJets CO2 emissions per passenger per kilometre has reduced by 18%. (easyJet Corporate and Social Responsibility Report, 2007) Another aspect of easyJets business model is to use smaller and less congested airports to avoid high congestion charges and landing fees. Larger airports tend to require aircraft to fly longer holding patterns and longer taxi times to and from the runway leading to higher fuel emissions (easyJet Plc, Annual Report and Accounts, 2006). EasyJet, therefore, has comparably lower emissions as compared to full scale carriers. Waste minimization Easy Jets distribution is purely internet based. The virtue of being a ticket less airline helps minimize waste in the form of paper documents. On board waste is reduced by not offering free food service. Emission per passenger EasyJet claims to have more spacious and bigger aircrafts than other low cost carriers. Eg. The typical seating configuration of an Airbus A319 is 124 seats (source: Airbus). easyJets no-frills service allows them to reduce the space and weight inside the plane devoted to galleys, lavatories and storage. Their Airbus A319s fly with 156 seats which mean they typically carry more passengers per flight thereby reducing emissions per passenger. Each of easyJets A319s carries 26% more seats than the norm and carries up to 57% more passengers per flight than the European norm meaning that the typical European airline operating an Airbus A319 would burn 27% more fuel per passenger. (easyJet Plc, Annual Report and Accounts, 2006). Efficient on the ground easyJets business model is centered on high aircraft utilization which tends to minimize the turnaround time. It makes minimal use of ground equipment, has shorter dwelling time on the ramp and keeps surface journey to a minimum. All this seems to minimize waste and have minimal adverse affect on the environment. Apart from the social benefits, easyJet draws from its business model; it is also taking major steps in becoming a more socially responsible organization. As an employer, it is committed to play a leading role in the future environmental performance of the aviation industry. The steps that it has taken so far include: Changing its business model in wake of rising environmental concerns. Up till now, its business model centered on cost reduction. easyJet is now planning to embark on an advertising strategy focusing on social responsibility. With its latest campaign, it will try to differentiate itself against other carriers through its environment friendly activities. It is repositioning itself to give it a new image and has planned a major shift in its advertising strategy away from price-driven offers to promoting its green credentials through its new campaign highlighting its efficiency in reducing carbon emissions. Reforming of the air traffic system to reduce congestion. Technological up gradation of aircrafts. easyJet is working to reduce emission per aircraft through new generation aircrafts. It is actively engaging with airframe and engine manufacturers on the application of new technologies for the next generation of short-haul aircraft. Its Chief Executive Andy Harrison points out that in 2006, easyJet removed 22 older aircraft at a cost of over  £275 million as part of their drive for efficiency and in the coming four years they plan to buy 100 brand-new Airbus A319s to lead the Green growth in the aviation sector. (easyJet Corporate and Social Responsibility Report 2007) Giving customers the most comprehensive range of environmental information available for travel to a particular destination, and helping them to offset the carbon emissions of their flight. (easyJet corporate and social responsibility Report, 2007) Paying renewed attention to cleanliness of aircrafts for waste minimization and adding more efficiency to its recycling and waste disposal system Leading the way in shaping a greener future for aviation with its campaign for inclusion of aviation in the European Unions Emissions Trading Scheme and EUs Single European Skies programme. It is forecasted that if the EUs Single European Skies programme gets implemented, it could lead to a 12% reduction in flying distances by reducing the patchwork of European traffic control centres. (easyJet Corporate and Social Responsibility Report 2007) Trying to make its fleet compliant to latest international noise and emission standards to tackle the issue of pollution and reduce CO2 emissions. For achieving this environmental efficiency, easyJet has established an environmental code to monitor progress towards its targets. It has a strategy of being environmental friendly both in the air and on the ground. It strives to do this with the help of technological up gradation as new technology aircrafts are more fuel efficient. Its policy is to grow its fleet using the latest technological aircraft, whilst retiring older aircraft usually within seven to ten years of delivery (easyJet Plc, Annual Report and Accounts, 2006). easyJets socially responsible activities also extend to its employees. It is committed to equality and diversity and is an equal opportunities employer. It also complies with age discrimination laws. Attitude and Motives There has been a debate over easyJets response to social responsibility. Friedman (1983) pointed out, Business of business is business, by which he meant that the only motive of a business is wealth creation. With easyJets social responsibility activities, it looks as if; it has taken up CSR activities because of wealth creation rather than social, ethical and environmental concerns. Theorists like Fisher and Lovell (2003) have debated whether organizations CSR activities reflect their genuine concern for the society or whether they embark on CSR activities for business growth and profitability. CSR is slowly becoming a niche segment in itself, which provides organizations with new business opportunities and new segment of customers to cater to. Researchers identify two types of CSR behavior. One, which adopt CSR practices purely because of business reasons and where ethics and the concern for stakeholders other than the promoters do not matter. The other kind is more responsible whe re profit maximization is subject to ethical restraints, appropriate discharge of the companys social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. It is very difficult to classify easyJets social responsibility activities. Conclusions While CSR movements have definitely picked up over the last few years, the motives behind easyJets CSR activities remains open to debate, as most companies like easyjet seem to embark on CSR activities more for business and profitability reasons rather than ethical and social reasons. As highlighted in the text, easyJet is using mainstream marketing to propagate their CSR practices to help redefine their brand image from a low cost carrier to a low-cost ethical carrier. This definitely has an impact on the consumers because the greatly increased profile of CSR activities in general suggests that the concept has a potential to attract environment friendly consumers who can also become a potential advocate for the brand. Organizations like easyJet might be highlighting their CSR operations to market their products but as Fisher Lovell (2003) point out, most organizations social responsibility efforts are little more than Public Relations campaigns designed to promote corporate brands by creating the appearance of being good corporate citizens. But, under the present environmental concerns, Easy Jet, as an organization, is doing what it is supposed to do; making money for the owners by obeying relevant environmental and social rules. While easyJet efforts in responding to environmental change efforts cannot be belittled, the motive behind the efforts still remains unclear. Whether easyJet sees social responsibility as a narrow conception entailing economic and legal responsibilities or a broader concept entailing a wider range of economic, legal, ethical, moral, and philanthropic responsibilities is unclear. References Aga, A (2004) Management Paradigms Beyond Profit Maximization, vol 29, no 3, p 13 Choueke,M (2006),EasyJet abandons price-led campaigns for green focus, Marketing Week (01419285), Vol. 29 Issue 45, p3-3, Clarkson, M (1995), A Stakeholder Framework For Analyzing and Evaluating Corporate Social Responsibility , The Academy of Management Review 20(1), 92- 118. easyJet: Annual Report and Accounts (2006) Corporate and Social responsibility Report http://www.easyjet.com/common/img/easyJet_CRS.pdf, Date accessed 01/06/2007 easyJet Corporate and Social Responsibility Report (2007) easyJet promises action on environmental-efficiency http://www.easier.com/view/Travel/Flights/easyJet/article-99999.html Date accessed 02/06/2007 Fisher, C. and Lovell, A. (2003) Business Ethics and Values,London, FT/Prentice Hall; Holme (2006) CSR- Introduction http://www.tutor2u.net/business/strategy/corporate-social-responsibility-introduction.html Date accessed 09/05/2007 Jackson, I. and J. Nelson (2004), Values-Driven Performance: Seven Strategies For Delivering Profits With Principles, Ivey Business Journal 69(2), 1-8. Jamali, D Mirshak, R (2005) Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context Journal of Business Ethics (2007) 72:243-262 Luetkenhorst, W, (2004), Corporate Social Responsibility and the Development Agenda_, Inter economics 39(3), 157-168. Pitcher, T (2007) ITM Conference, Climate Concerns us all, Travel Trade Gazette UK Ireland, Issue 2760, p25-25 Rudolph, P. Letters To The Editor (2005), An Adam Smith Look At Green Regulations, The Wall Street Journal June 6.

The Truly Tragic Shakespeares Macbeth :: GCSE English Literature Coursework

Macbeth: Truly Tragic Macbeth is the epitome of what the literary world regards as a "tragic hero". His admirable qualities are supplanted with greed and hate when three witches dupe him. The three witches enter with the first scene from William Shakespeare's, Macbeth, a tragic tale of one man's quest for power that leads to his ultimate defeat. The story revolves around our tragic hero, Macbeth, and how an admirable and noble man, so established in society, can fall so greatly. Throughout the play, he is driven by an obsession to become King of Scotland, and in the process commits acts of betrayal and treachery to achieve this goal. However, Macbeth is not the only character involved in this sordid affair. His wife, the manipulative Lady Macbeth, three prophetic witches and members of the Scottish aristocracy all play pivotal roles in the drama. Lady Macbeth, the great woman of influence behind the Macbeth, plots, schemes and propels her husband into a nightmare of falsehood and guilt. The witches, or w eird sisters, (Shouldn’t â€Å"weird sisters† be in quotes and cited?) embody the supernatural element of this tragedy. With their imperfect predictions and calculated duplicity, they created chaos in Macbeth's mind as they toy with his sense of security. (Be careful of matching tenses. â€Å"Created† is past tense and â€Å"toy† is present.) The Scottish aristocracy comprises of King Duncan, the two princes - Malcolm and Donalbain, and various other thanes and nobles, including Macbeth's friend Banquo. They all serve as barriers for Macbeth and, regardless of friend or foe, he chooses to either fall down or overcome these hurdles. However, one hurdle that proves too great is his nemesis: Macduff. After Macbeth's false sense of security is shattered, a mighty swipe of Macduff's sword releases Macbeth from a tangled web of desire, design and deceit. (What is your thesis? That Macbeth is the epitome of a tragic hero? Make sure you stick to your topic a nd don’t get sidetracked.) Macbeth has, as his wife says, the milk of human kindness, the kind of affection that many people have for others when self-interest is not rampant. He has a high regard for Duncan and Banquo, defaming the latter only once (III.i.74 ff.). He differs from Duncan in that the King's charity is of a quality that works to transform human society into a family and that makes the spirit of Duncan persist through the play after his death. The Truly Tragic Shakespeare's Macbeth :: GCSE English Literature Coursework Macbeth: Truly Tragic Macbeth is the epitome of what the literary world regards as a "tragic hero". His admirable qualities are supplanted with greed and hate when three witches dupe him. The three witches enter with the first scene from William Shakespeare's, Macbeth, a tragic tale of one man's quest for power that leads to his ultimate defeat. The story revolves around our tragic hero, Macbeth, and how an admirable and noble man, so established in society, can fall so greatly. Throughout the play, he is driven by an obsession to become King of Scotland, and in the process commits acts of betrayal and treachery to achieve this goal. However, Macbeth is not the only character involved in this sordid affair. His wife, the manipulative Lady Macbeth, three prophetic witches and members of the Scottish aristocracy all play pivotal roles in the drama. Lady Macbeth, the great woman of influence behind the Macbeth, plots, schemes and propels her husband into a nightmare of falsehood and guilt. The witches, or w eird sisters, (Shouldn’t â€Å"weird sisters† be in quotes and cited?) embody the supernatural element of this tragedy. With their imperfect predictions and calculated duplicity, they created chaos in Macbeth's mind as they toy with his sense of security. (Be careful of matching tenses. â€Å"Created† is past tense and â€Å"toy† is present.) The Scottish aristocracy comprises of King Duncan, the two princes - Malcolm and Donalbain, and various other thanes and nobles, including Macbeth's friend Banquo. They all serve as barriers for Macbeth and, regardless of friend or foe, he chooses to either fall down or overcome these hurdles. However, one hurdle that proves too great is his nemesis: Macduff. After Macbeth's false sense of security is shattered, a mighty swipe of Macduff's sword releases Macbeth from a tangled web of desire, design and deceit. (What is your thesis? That Macbeth is the epitome of a tragic hero? Make sure you stick to your topic a nd don’t get sidetracked.) Macbeth has, as his wife says, the milk of human kindness, the kind of affection that many people have for others when self-interest is not rampant. He has a high regard for Duncan and Banquo, defaming the latter only once (III.i.74 ff.). He differs from Duncan in that the King's charity is of a quality that works to transform human society into a family and that makes the spirit of Duncan persist through the play after his death.

Ambitions Conflicting with Society

A characters goals and ambitions often come into conflict with those around him/her. In the story Fahrenheit 451, Montags goals definitely come into conflict with those around him. Montag is a fireman (which in the future means a book-burner), who burns books because the government tells the citizens they are not allowed to read books. In the story, many events happen that changed Montags opinion on the book-banning and he had a change of heart. The government did not approve of his views, which caused many terrible problems for Montag. The government wants the firemen to burn all books, and Montag thinks nothing of this until he meets a girl names Clarisse. This girls free-thinking ideas and liberating spirit force Montag to ask himself questions about his own life and ideas, and his own happiness. Montags ideas come into conflict with Clarisse’s ideas, because Montag went by the government’s rules until he heard about Clarisse’s ideas. Montag was so moved by how she would not ask how things were done, but why these things were done. This shows also, that Montags ideas come into conflict with Clarisse’s because Montag had always just believed in doing everything the same every day, and not asking questions, just doing what he was supposed to do like the rest of the society. Montag, while at work with the other firemen proceed to ransack a book-filled home of a woman, who refused to let her books be burned and procceded to light a match when the firemen weren’t looking and light the flammable kerosene the firemen had sprayed in the house, and burns herself alive. Montag does not understand why a woman would die for her books. This is an example of how Montags beliefs come into conflict with someone elses belifs because he does not agree with the decision that the woman has made for herself. Beatty, Montags boss, knows all about Montag and his book obsession. Beatty leads Montag and the crew on an emergency dispatch, and to Montags surprise, they lead him to his own home, ordering Montag to burn the house immediately. This shows that Montags beliefs come into conflict with beattys belifs, and Montag gets in trouble because of this. After the house is burned, Beatty proceeds to smack Montag in the head. This causes Montags earpiece to fall out. Beatty threatens to track down Faber. Montag then turns the flamethrower to Beatty, killing him. Again, Montags belifs get him in trouble with his boss, and this time, with the law. Montag never gets a break in this novel. His beliefs get come into conflict with society, no matter what they are. The government says that books are banned, but Montag finds books very educational, so he chooses to read them anyways. Clarisse, Beatty, and Faber are the main characters who influence Montags choices in this book. If it were not for them, Montag would have just continued on with his life and none of the choices he made would have come into conflict with society in any way.

The reformation essays

The reformation essays The reformation period was one of the most significant events in modern european history because it was the spark that would eventually smother the fiery dominance of religious leaders in politics and would incite a modern world where the most advanced societies now embrace a division of church and state and a tolerance to freedom of worship. Through the acts of revolting peasants and the minds of a new set of leaders such as Martin Luther, Queen Elizabeth and Popes Paul III practice would be born. Much of what we experience today in the most modern societies in our religious and political freedoms is a result of this most significant time in history. Indeed, if the events did not take place, what we now consider modern society may have looked completely different. Martin Luther, although only a monk, is credited with starting the Reformation by challenging the affairs of the church. Luther had been appalled by the selling of indulgences and engendered the 95 thesis, upsetting Johann Tetzel by posting it on the door of the castle church in Wittenberg. Word spread quickly about Luthers revolutionary ideas which instigated people to question church authority. This lack of confidence in the ways of the church led to a new autonomy in pedestrian thinking and helped to create a downfall in absolute power in the Catholic Church. Without this epiphany by the people of Europe, brought upon by Luther, the Church may have continued to monopolize European thought and politics. Queen Elizabeth, Henry Vllls third child to rule England, shaped religious thinking and its relationship to political power like no woman had done before. By promoting concessions that would lead to a uniting of Protestantism and Catholicism under one Church she created religious peace and reduced the power of a single dominating religi...

Free Essays on Classical Readings

Classical Readings on Cultural Anthropology By Gary Ferraro What do we have to learn through the study of different cultures? I was hoping for some wonderful revelation in the collection of writings. I may have found one. This book was a difficult read for me. I am not sure whether it’s my age or my inexperience with classical readings. I also found it difficult to formulate a report on a collection of readings, the last report I did was on Laura Ingall’s Little House on the Prairie. This reading was a little more challenging. The main point that seemed to jump out at me is that perceptions change, our theory of reality changes with every viewpoint. Every culture can seem primitive, self destructive, nonsensical, immoral or just wrong, depending on who is doing the observation and what perspective they are observing from. In the first reading, Narcirema, points very clearly to the fact that our own culture could seem very odd, irrational, and ritualistic to an outsider. But aren’t we all outsiders to everyone else? Don’t we see ourselves as â€Å"normal† and everyone else as â€Å"abnormal†? I think it is human nature more than ethnocentrism. My daily rituals would seem very irrational to another woman of my age in different circumstances. That’s where the saying comes from that you don’t really know a person till you walk a mile in their shoes. The second reading of â€Å"Queer Customs† gets right to my point that culture is an abstraction; therefore each person doing the viewing views it differently. Culture is pointed out as being a â€Å"way of thinking, feeling, and believing† and since I have never met anyone who thought exactly the way I did about everything, one would have to conclude that we each have our own culture and our own views of other cultures. I wasn’t really sure that the next reading really fit in with the others in the book. Rapport-talk versus Report-talk seemed insignificant to... Free Essays on Classical Readings Free Essays on Classical Readings Classical Readings on Cultural Anthropology By Gary Ferraro What do we have to learn through the study of different cultures? I was hoping for some wonderful revelation in the collection of writings. I may have found one. This book was a difficult read for me. I am not sure whether it’s my age or my inexperience with classical readings. I also found it difficult to formulate a report on a collection of readings, the last report I did was on Laura Ingall’s Little House on the Prairie. This reading was a little more challenging. The main point that seemed to jump out at me is that perceptions change, our theory of reality changes with every viewpoint. Every culture can seem primitive, self destructive, nonsensical, immoral or just wrong, depending on who is doing the observation and what perspective they are observing from. In the first reading, Narcirema, points very clearly to the fact that our own culture could seem very odd, irrational, and ritualistic to an outsider. But aren’t we all outsiders to everyone else? Don’t we see ourselves as â€Å"normal† and everyone else as â€Å"abnormal†? I think it is human nature more than ethnocentrism. My daily rituals would seem very irrational to another woman of my age in different circumstances. That’s where the saying comes from that you don’t really know a person till you walk a mile in their shoes. The second reading of â€Å"Queer Customs† gets right to my point that culture is an abstraction; therefore each person doing the viewing views it differently. Culture is pointed out as being a â€Å"way of thinking, feeling, and believing† and since I have never met anyone who thought exactly the way I did about everything, one would have to conclude that we each have our own culture and our own views of other cultures. I wasn’t really sure that the next reading really fit in with the others in the book. Rapport-talk versus Report-talk seemed insignificant to...

Cortisol affects on Serotonin, Norepinephrine, & Dopamine Essay

Cortisol affects on Serotonin, Norepinephrine, & Dopamine - Essay Example It can reduce or elevate blood sugar as well as affect the immune system. Cortisol is a steroid hormone released from the adrenal cortex in response to a hormone called ACTH (produced by the pituitary gland). According to Stewart ( 2008) â€Å"cortisol levels are often measured to evaluate how well the pituitary and adrenal glands are working† which is done through a simple blood test. Before furthering discussionthe relationship between cortisol and neurotransmitters , it is important to understand how the brain works. The brain has 10-100 billion neurons that transmit messages through electrical impulses to other neurons whenever we react, think, or feel. However , when an electrical impulse is received by the axon, the impulse becomes chemical in nature known as neurotransmitters. The main function of these neurotransmitters is to deliver the message from one neuron to another. When a dendrite receives the message, the chemical impulse is converted again into an electrical impulse which repeats the whole process again. â€Å"Of the 30 or so neurotransmitters that have been identified, researchers have discovered associations between clinical depression and the function of three primary ones: serotonin, norepinephrine, and dopamine. These three neurotransmitters function within structures of the brain that regulate emotions, reactions to stress, and the physical drives of sleep, appetite, and sexuality†( Price 2004 ) In the introductory part of this paper, it was discussed how cortisol plays an important role in the body’s reaction to stress. Inceased cortisol release can benefit the body by preparing it for emergency or life-threatening situations by making it more physically responsive and alert. Unfortunately, chronic release of high amounts of cortisol can stress out the body which can lead to deteriorating physical condition as

Integrated marketing communication Assignment Example | Topics and Well Written Essays - 750 words

Integrated marketing communication - Assignment Example She also needs to know whether the products and brand are too expensive or whether some are too cheap that they appear not to be of good quality. Such information can be used to increase stocking of the products and brands in various joints, improve pricing and the quality of the products and brands. The types of data the distributorship should collect about business customers include the information on how many business customers, for instance restaurants and drinking establishments, prominently display her products, whether the business customers give her products a good, fair or poor shelf space in off-sale outlets or whether they stock it at all. She can use this information to build a bond with the business customers to help increase the sales of Aheuser-Busch brands. This information can also be used to create a new link with business customers that do not stock Aheuser-Busch brands in their shelves to make them start selling the brand. It can also help her convince the business customers to give a good or fair shelf space in off-sale outlets by coming to an agreeable business terms with them (Clow & Baack, 2012). The distributorship can build frequency or loyalty program in the area. In this scenario, effective frequency will work rather than loyalty because there are many competitors and building loyalty would be difficult. A frequency will work in the sense that the distributorship will advertise the brand over a period of time in a platform of choice before a response is made. The distributorship can do this after collecting data on individual customers and business customers. The brand is not popular like other brands like Heineken and frequency will advertise the brand more. The sales approach that should be used for various businesses by the sales staff that sells Anheuser-Busch products is the networker approach. This approach is where the sales